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Book Cover Design Ideas for Indie Authors | Invisible Ink Editing

Improve Your Shelf Esteem: Book Cover Design Ideas for Indie Authors

First impressions are everything, and what else is a book cover but a reader’s first impression of your story?

What monsters will the protagonist face in this novel? they’ll ask, turning your book over in their hands. 

A horror book cover might use imagery that separates a werewolf novel from a vampire novel—claw marks and full moons versus blood drops and bats.

And is this romance novel funny or sad? The right typeface on a romance book cover alone can tell a reader at a glance.

But how? What ancient and otherworldly magic is this? No magic here—you, too, can create a compelling book cover, one that helps clinch that sale, with a basic understanding of art theory and book marketing. And if you can’t, don’t worry! There are websites overflowing with freelance graphic designers hungry for their next commission.

Book cover design basics

All book covers place two things on full display: the title and the author’s name. (Did we really just tell you this as if you didn’t already know?) 

A book cover design usually contains imagery apart from the text, but some prioritize the typography and color choices to draw the eye and intrigue the mind:

Depending on where you plan to publish—in print, online, or both—our book cover design may also include back matter (a brief, tantalizing description of the story usually found on the back cover or inside the dust jacket) or blurbs from popular reviewers or other authors praising the work or its creator.

Other book cover design essentials

Taste is not universal, but for the purposes of this blog post, we’re going to judge book covers based on the following principles:

  • Color and composition: In concert with the text and imagery, the color palette and arrangement of design elements send subconscious and emotional messages to book browsers.
  • Legibility: Creative fonts can help you stand out, but you want people to be able to remember your book title, which means it needs to be easy to read. 
  • Readership: A good book cover appeals directly to its audience, including the age of their readers and genre expectations.
  • Consistency: Writing a series? Then your book covers should have matching art styles so readers know they’re a package deal.

Famous book cover designs of 2021

Let’s look at a few book covers that appear in many “best of 2021” lists and how they align with these basic principles:

Outlawed by Anna North | Invisible Ink Editing

Outlawed by Anna North

Do I really need to tell you that this novel is set in a fictional late nineteenth-century town in the American west? Imagine a western and tell me that’s not the typeface you’re thinking of? Cowboy hat, kerchief, blue skies—not only does the cover borrow the iconography of American westerns, but the typefaces, muted colors, and light stippling pull inspiration from mass-market western novels of the past.

Mona by Pola Oloixarac | Invisible Ink Editing

Mona by Pola Oloixarac

A psychedelic collage of a face staring directly at you from the darkness. Does its gaze upset or unnerve you? The book will too. Mona is a scathing critique of white literary academia through the trials of its titular character, a Peruvian author competing for a prestigious literary award.

Paladin's strength by T. Kingfisher | Invisible Ink Editing

Paladin’s Strength by T. Kingfisher

Second in the Saint of Steel series, Paladin’s Strength follows the story of a knight and a nun on the heels of a supernatural killer. The designer uses a lot of visual fantasy shorthand here: sword, skulls, beasts, keys, fire. Moreover, the symmetry and wood-cut look telegraphs a kind of timelessness inherent in story books or fairy tales. This is the stuff of legend, it says to window shoppers.

The galaxy and the ground within | Invisible Ink Editing

The Galaxy, and the Ground Within by Becky Chambers

Science fiction is replete with spaceships on its book covers, but what this edition of The Galaxy, and the Ground Within (fourth in the Wayfarers series) gets right is the interplay between the art—the three different ships are the three central characters—and the typography. Where have you seen that lettering before? On truck stops in smalltown America, on signage for roadside diners, on postcards in a souvenir shop. The story takes place at a stopover like these. Except, you know, in space.

Book cover design: hire or DIY?

For self-published authors, there are only two options for designing book covers: hire a designer or design it themselves.

Which is right for you?

Hiring a book cover designer

If you plan on hiring a graphic designer to create your book cover, first and foremost, also plan on paying the artist.

Your novel might be everything to you, but to a graphic designer, it’s a job. Don’t put these people in an uncomfortable position because you’re short on cash or you think it’ll be good exposure for them (it won’t). Publishing a novel is an investment, so if you can’t afford a designer, don’t! Check out our DIY options below.

Furthermore, think long and hard before you conduct a book cover design contest online. You might receive some interest and a few good submissions, but many graphic designers consider these contests a slap in the face, as you’re essentially asking them to work for free.

How much should you expect to pay for a designer? One survey from Written Word Media found that more than half of indie authors spend between $100 and $500 on book cover design.

But the real question isn’t how much you should spend, but rather how to know whether you’re spending your money with the right designer. Book cover designers are not shy about publicizing their services on the internet. It’s a lucrative business for artists who can work quickly and cleanly. 

So how do you pick from the thousands of options out there?

Examine their portfolio: Does the artist publish their art on social media? Do they have a website? Scope out their work, especially whether they’ve designed published book covers before, and take note of what the art evokes in you. Just don’t ask them to recreate something they’ve done for your book cover.

Dig into their software: Professional artists use professional tools—Photoshop, Adobe, Affinity, InDesign—to achieve professional results. If your favorite artist uses entry-level tools, like what we recommend in our DIY book design section below, consider taking a crack at designing your cover yourself first. You might be able to achieve similar results at the cost of a Saturday afternoon.

Ask about revisions: What happens if you receive a book cover that you like but don’t love? Some artists will bake revisions or variations on a single design into the cost. Others will charge separately. Both are reasonable, but find out upfront to avoid surprises. (Also ask about the number of revisions per project.)

How to make a book cover

You don’t need a degree in graphic design, expensive software, or even good taste to design your own book cover. 

If your budget doesn’t allow for professional graphic design, or you’re just curious at trying your hand at designing a book cover yourself, check out these tools and resources, all free and easy to use.

Book cover templates

Of all the options out there, Canva is the wildly popular graphic design platform with the most muscle for free book design. And while it does have a paid subscription, Canva Free is powerful enough, and simple enough, to produce eye-grabbing results, not to mention:

  • Free book cover templates (search “book cover”)
  • Color scheme generator based on imported images
  • Library of typefaces, effects, filters, and more

You can see a live demonstration of Canva on our Reel below:

Play Video

Stock image libraries

Interested in photography or illustrations for your book cover design, but don’t want to rely on smartphone snapshots or awkward stock imagery?

Good news! Stock photos and illustrations today aren’t as expensive or inaccessible as they used to be. Check out these stock image libraries:

When browsing these sites, be sure to check whether the images you like are cleared for commercial use, assuming you plan on selling your novel. And if you find something you like that isn’t free, it’s usually only a couple of bucks—a steal for the right artwork.

If you do incorporate an artist’s work into your book cover design, don’t forget to credit the artist in the front matter (the page at the beginning of every book where the ISBN information is). Often attribution isn’t required, but that doesn’t mean you shouldn’t do it.

Typography 101

When it comes to choosing typeface for your book color, there are two things to consider:  hierarchy and serifs versus sans serif typefaces.

Hierarchy is the selection of typeface, size, color, and composition for your text elements to draw the eye to the most important information and then move it to what’s next. We’re using hierarchy in this very blog post—notice how our headings and subheadings are different sizes, thicknesses, and colors? That’s hierarchy.

The hierarchy lesson for today is simple: Unless you are already a well-known writer (Stephen King, are you reading this?), your title is your most important piece of information, and your name is second place. As such, your title should be more prominent than, or as prominent as, your name. How you illustrate this prominence, through size, color, or composition, is up to you.

Typefaces, or fonts, come in two flavors: serif and sans serif. Serifs are the embellishments on letters.

The typeface we use here is sans serif, meaning without those serif embellishments.

This sentence, on the other hand, is a serif typeface.

Serif typefaces evoke in many a sense of the traditional and the established, of elegance, class, and timelessness.

Sans serif typefaces are hip and modern. They’re more casual, friendlier, and more approachable—some would even say more human.

When designing your book cover, stick with one or two typefaces only, and feel free to mix serif and sans serif. 

If you’re having trouble deciding which typeface to use on your book cover, research popular examples from novels in your same genre. Try out different fonts, and ask yourself: Does this font match the tone and style of my novel? Your beta readers and editors can always weigh in on this. 

Color theory 101

When selecting a color scheme for your book cover, focus on their distances from each other along a color wheel

In case you need a refresher: Colors across from each other on the color wheel are called complementary colors. Colors next to each other are called analogous colors. Complementary colors have intense contrast, creating a lot of pop, whereas analogous colors are calmer and more comfortable on the eyes.

To create a simple color scheme, start with a color, take the two colors on either side of it, lighten or darken those colors for additional options, and you’re done! That’s an analogous color scheme.

Want a palette with more contrast? Try a complementary or split-complementary color scheme, which pairs hues across the color wheel. To dial back contrast, pivot along the wheel or lighten or darken the colors. 

For example, say you want to use the complementary colors purple and yellow, but woah! That’s way too intense! You can rotate along the color wheel so that yellow becomes orange or green, or you can substitute the pure hues for shades or tints, like golden yellow and deep purple. For complementary color palettes, consider including a neutral color like white, gray, or black to take advantage of that complementary energy.

The internet is rife with lists on the psychology of colors, and we’ll leave it up to you to decide what colors best represent the story you want to tell, and for what reason.

But for those who are struggling to start, draw inspiration from other authors in your genre. Go to your bookshelf and pull out a few of your favorites, the novels that inspired you to write the story you’re designing a cover for. How does the color palette express the characters, the narrative, or the mood?

Also, fall back on genre conventions, the colors that might feel ridiculously obvious—black and crimson for horror or romance, neon blue and purple for science fiction.

Sample book cover designs

Using the tools and techniques listed above, I created a gallery of fake book covers, some in a matter of minutes.

Do any of these look like something you might check out of the library or buy online? Then our work here is done!

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Resources for Authors Writing Advice

Writing Stories with the Vogler Memo | Invisible Ink Editing

There and back again: Writing Heroic Fiction with the Vogler Memo

Authors know that sinking feeling that can come in the middle of a first draft or deep into self-editing: 

Where do I go from here? 

Or maybe you have a killer opening and great idea for an ending, but absolutely no idea how to connect the two.

Get back to writing your novel with help from the Vogler memo, an important developmental editing resource based on the archetypal hero’s journey.

What is the Vogler memo?

In the mid-1980s, Christopher Vogler was a story analyst for Disney and had been a student of the famed mythologist Joseph Campbell. 

To spark discussion about storytelling, he distilled Campbell’s seminal work of comparative mythology, The Hero with a Thousand Faces, to a seven-page memo and shared it around the office. In Hero, Campbell theorizes that archetypal hero stories from around the world all share similar fundamental elements. 

Vogler knew Campbell’s teachings were invaluable to modern storytelling in animation and cinema, so he disseminated his memo to coworkers, scriptwriters, and producers in a much shorter, punchier, and less academic package.

By the decade’s end, the Vogler memo was all the rage in Hollywood, to the point where it was briefly plagiarized. Vogler eventually received proper credit for its creation and would later expand the short memo into The Writer’s Journey: Mythic Structures for Writers.

Before we get Started

The Vogler memo isn’t a formula for perfect fiction. In fact, Vogler himself says that obsequiously following the hero’s journey can lead to stilted storytelling. Some of the principles below will occupy whole chapters in your novel. Others will fill a page or less. And others won’t appear at all.

With that in mind, let’s break down the stages of the Vogler memo to better understand how each step in the hero’s journey can strengthen your story:

The Vogler Memo: step by step

1. The Ordinary World

There is an ebb and flow to hero myths: the protagonist goes off to complete their quest and returns home changed, or the protagonist’s home is taken and they must reclaim it. We seek the extraordinary or it comes knocking on our door when we least expect it.

In order to demonstrate this change, a story must establish an Ordinary World for the purpose of comparison. It’s as much a question of worldbuilding as it is about your main character. A strong Ordinary World will not only introduce the protagonist and the setting; it introduces the character in a context that a reader can relate to on some basic human level. 

Sure, you may not know what it’s like to be a work-a-day urchin farmer from the seventh moon of Tib Talah, or a teenager from 1970s Minnesota too distracted by books on cryptozoology to land a babysitting job. But if that urchin farmer’s urchins were withering no matter how hard they toiled to keep them alive, we can all relate to that futility. And the babysitter? Sounds to me like someone who struggles to square their interests with their responsibilities.

I’ve been there. We’ve all been there. How will you demonstrate your protagonist’s humanity in your opening?

2. The Call to Adventure

Also known as the Inciting Incident, the Call to Adventure is an event in your story that prompts your protagonist into action and eventually sets them off on their journey to achieve a goal. For a detective to solve a murder mystery, for example, someone has to die under mysterious circumstances.

What propels your protagonist into the story is not always solely external. A police detective must solve the murder before them; that’s their job. But what motivates them internally, good or bad?

  • Is this murder one of many, driving the community the detective swore to protect into fear, distrust, and chaos?
  • Does the murder parallel the death of someone close to the detective whom he couldn’t save from their fate?
  • Does the detective have a bad reputation or a traumatic incident they’re grappling with?

The Call to Adventure dovetails into the Refusal of the Call, the next stage of the hero’s journey, so let’s carry over the examples above for greater understanding of their value to your opening.

3. The Refusal of the Call

With your character’s humanity established and their call to adventure sounding loud and clear, it’s time for them to embark on their journey. Of course the detective will take the case eventually—or the knight will set out to slay the dragon, or the widower will start dating again, or whatever your genre demands—but the Refusal of the Call underscores the internal and external conflicts in the Call to Adventure, and establishes the consequences of not succeeding. These are the stakes.

Why and how might your protagonist temporarily reject the Call to Adventure or have the choice taken away from them?

  • A family member of the victim confronts a detective about connections between the murders, which the detective doesn’t agree with—at first.
  • Haunted by the death of a loved one, the detective asks the police chief to be taken off the case. But the chief knows they’re the person for the job.
  • A small-town sheriff, now in their sixties, is on the brink of retirement, so the case is going to fall on the shoulders of a promising young officer. But the sheriff demands to be part of the investigation, so they’ll have to work with the promising young officer, even though they have wildly different policing styles.

Challenges like these give your character a central conflict or threat, and makes for a compelling, high-stakes plot. 

4. The Meeting with the Mentor

Before a hero sets off on their journey, or before they even know they’re going to set off, they may consult with a mentor. The Meeting with the Mentor pushes the protagonist on their quest or provides them with special insight about the road ahead.

Be careful about the role your mentor plays in the greater story. Typically, the assistance a mentor provides comes from experience; they’ve been on a similar journey before. You don’t want their story to overshadow your protaganist’s unless it’s an intentional storytelling decision.

Avoid, however, a mentor who does your protagonist’s job for them. As Vogler writes in the memo, “Eventually the hero must face the unknown by himself.” In many cases, a mentor who sticks around beyond the first act of a story is later killed off or revealed to be a villain, giving them a new veneer and recontextualizing their guidance.

5. Crossing the Threshold

Crossing the Threshold is the first, intractable step your protagonist takes into the wilderness.

It doesn’t have to be much—you don’t have to linger in the doorway between worlds. But Crossing the Threshold should demonstrate how, at first blush, the extraordinary world of the adventure is starkly different from the Ordinary World established in the opening: a Martian landscape vs. a suburban neighborhood or a misanthrope’s world suddenly filled with romantic opportunities. 

And remember, like other stages in the hero’s journey, the thresholds crossed can be figurative. Many zombie apocalypse stories, for example, take place in hometowns. The setting hasn’t literally changed, but how the protagonist and others view and interact with the setting does. What was once the local high school is now a fortified base of operations.

6. Tests, Allies, and Enemies

Tests, Allies, and Enemies are the meat and potatoes of the second act. Here, your protagonist will undergo the trials as promised to your reader in the first act.

You can think of it in terms of genre expectations:

  • A protagonist in a romance novel pursues love or strives to maintain it.
  • A protagonist in a horror novel risks their life to confront the deadly unknown.
  • A protagonist in a mystery novel hunts for clues and narrows down suspects.
  • A protagonist in a heist novel puts together a team for the big score.

All the while, authors must pepper these genre expectations with conflict unique to their plot. How a protagonist faces the obstacles in their path is a direct result of the characterization established in the Ordinary World. A protagonist with nothing to lose will solve problems, acquire allies, and face enemies differently than a protagonist who has everything to lose.

7. Approaching the Innermost Cave

The structure of Approaching the Innermost Cave is a lot like that of Tests, Allies, and Enemies, except with a tighter focus on the protagonist’s ultimate goal. They are tangibly closer to achieving their heart’s desire, but immense obstacles still loom ahead of them, whether they know it or not.

The Innermost Cave can serve as a moment’s respite from the tribulations thus far, an opportunity for reconnaissance, or a heightening of the stakes. Think of the moments when Katniss returns to District 12 in The Hunger Games, or when Paul Sheldon sneaks around once Annie Wilkes finally leaves the house in Misery

Whatever the case may be, use the Innermost Cave to remind the reader about your protagonist’s motivation, about the flaw that will prevent them (at first) from achieving their goal, and about the interpersonal relationships and conflicting motivations within the main cast.

If your knight is on a quest to slay the dragon in order to prove himself a worthy servant of their kingdom, the Innermost Cave might be the literal cave of the dragon’s lair. Do they place their helmet on the ground and pray for strength to face their fears? Do they survey the area to gather information? Even if your Innermost Cave is mostly an extension of Tests, Allies, and Enemies, what matters most is reinforcing your protagonist’s intangibles and showing the readers how close they are to their goal.

8. The Ordeal

By now, your story is deep into the second act, and it’s time for your protagonist to taste death, be it literal death or a spiritual death, as in the failure to achieve the core goal. It is the Black Moment, the Belly of the Whale, the Great Sacrifice.

Whatever the genre, the hero is brought low during the Ordeal. In a love story where the protagonist garners the attention of their love interest under false pretenses, this is the moment where the protagonist’s ruse is revealed right in front of their crush. In an action thriller, this is where the antagonist captures the hero, locks them away, and promises them a slow, painful death while their sinister plan comes to fruition.

Of course, scenes like these are all a setup; the protagonist will overcome the odds and ultimately achieve their goal. Death in the sense of the Ordeal is a precursor for rebirth. Your protagonist will “die” the flawed or incomplete person they were, but they will be reborn, transformed, ready to take on the antagonist anew and succeed.

9. Seizing the Reward

The treasure is within our grasp. Our hero has beaten death and now reaps the rewards for their sacrifice. They retrieve the Holy Grail. They defeat the villain. They learn the identity of the murderer. They prove themselves worthy.

Now having achieved their reward, the hero has undergone a transformation—either they changed in order to achieve their goal or the achievement of their goal changed them. Seizing the Sword can lead to the acquisition of magical powers, a new way of seeing the world, an epiphany about themselves or others.

10. The Road Back

Now that their goal is in their grasp, the hero sets a new goal, in many cases to return home or to set off on a new journey. What else is there?

Regardless, the antagonist, having been defeated, will rally in a last-ditch effort to thwart the hero, reclaim their power, or flee unpunished. As Vogler notes in the memo, Hollywood loves putting big-budget chase scenes in the Road Back. 

The Road Back sets up one final confrontation in the following stage, a proving ground for the hero’s transformation. In many ways the Road Back therefore mirrors the establishing power of the Ordinary World and Call to Adventure stages.

11. Resurrection

And just like the Road Back is a miniature version of the Ordinary World and the Call to Adventure, the Resurrection is a miniature version of the Ordeal and Seizing the Reward. 

Once again, the hero will face death and failure, but with the powers acquired earlier, they defeat the antagonistic forces once and for all. This is the climax of your story.

The goal is to demonstrate the change your hero has undergone at a crucial moment. It’s not enough to have them walk away with the sword, so to speak; they have to show that they are worthy enough to wield it. It’s not enough that the hero overcame their flaws when the chips were down during the Ordeal. This second opportunity in the Resurrection implies a more permanent change in character.

12. Return with the Elixir

The hero finally sets foot on familiar ground, returning from the unknown to the known. As explained in the previous stage, the hero has to bring back a piece of the extraordinary, otherwise the story was for naught.

Vogler adds that many comedies with foolish heroes don’t undergo a Return with the Elixir as stated, and thus the goofball protagonist leaves the audience feeling like they’re doomed to repeat the adventure all over again, having learned nothing.

Writing fiction with the hero’s journey

The hero’s journey outlined in Christopher Vogler’s memo, his book, or in Joseph Campbell’s The Hero with a Thousand Faces are just storytelling principles, not unimpeachable rules. I’m hard pressed to name a novel without an Ordinary World or a Call to Adventure, but I can think of several without a Refusal of the Call or a Meeting with the Mentor.

And the hero archetype underpinning the narrative principles here do not align with all stories. We discussed, for example, how a comedy might have an inverted Return with the Elixir. A tragic hero might die during the Resurrection stage, though they may live on in spirit through the peripheral characters.

The point is, this timeless paradigm, found in stories across the globe, can strengthen the story you want to tell or help you fill in all the blanks you can feel but can’t name.

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Resources for Authors Self Publishing Advice

Beta readers: Why you need them and how to find them

Beta readers: Why you need them and how to find them 

When you finish the first draft of your novel, it’s easy to start daydreaming about book covers and release parties. 

But you’ve got to go through the editing process before you can cross the finish line. You may think the next step is to hire a book editor, but before you spend money on a professional editor, there’s another step you must take: beta reading

Beta readers are volunteers who will review your manuscript and offer high-level feedback to help shape your next draft and get it ready for a professional editor.

After spending months, if not years, working on your novel, you’ve become intimately familiar with your characters, plot, and other story elements. But that doesn’t mean you’re able to pick up on things like plot holes, repetitive phrasing, shallow characters, or other issues that are harder to see when you’re looking at your own work.

A fresh set of eyes (or many) can give you a different perspective, bring to attention obvious or subtle things you’d maybe want to change, and generally just give you an idea of how others will perceive your book.

What is a beta reader?

Beta readers are people who, you guessed it, read your novel (or parts of it) and give you their opinions. In most cases, they are simply avid readers, not necessarily professional book editors. They’re like a focus group, giving you an idea of any issues you may want to address before publishing your book. 

Perhaps the most obvious people to turn to for this task are other writers who are willing to beta read your draft, especially if you do the same for theirs in return. When two writers team up in this way, they’re often referred to as critique partners. 

If you’re part of a writing group, you already enjoy the perks of group feedback on your writing. In some cases, you may find beta readers there who simply enjoy the pastime and will jump at the chance to be involved in the development of a new story. 

How you work with beta readers is entirely up to you. You may want to provide them with a questionnaire to fill out as they read or ask them a series of questions once they’re done with your draft. Or you can simply have them provide their thoughts on what they did and did not like. You may also find it useful to share pages or chapters as you go, especially if you’re working on a second or third draft and using the same beta readers for each draft.

Asking specific questions can ensure you get the answers you want, especially if there are things you’re concerned about or areas where you know you can improve. But this can allow other issues to slip through the cracks, so be sure to give your beta readers the opportunity to provide their thoughts on things you may not have been looking for. You never know what others will catch that you may not have noticed.

Why do you need beta readers?

As we mentioned earlier, beta readers provide new perspectives to consider as you head into your next draft. You give your manuscript to a handful of people who enjoy or are familiar with the genre and they tell you what they liked and didn’t like—an ending that left them satisfied, believable characters, what they wish would have happened, what they were confused about … the list goes on and on.

Beta readers also give you a glimpse into how readers will receive your book, highlighting any issues you may want to address before seeking out a professional editor. They won’t read the intentions behind what you wrote because they don’t know them. To them, it doesn’t matter what you’re trying to convey. They simply ingest the words on the page. Beta readers can help you pinpoint those problematic areas, see them from a new angle, and then adjust and enhance them. 

It won’t always be negative feedback, of course. Beta readers can also tell you what parts of your novel they liked the most and what they want to see more of. They’ll give you feedback on your tone and style, and whether it’s working for them. All this information is incredibly valuable for the next draft of your manuscript. 

What to look for in a good beta reader

Before we get into where to look for your beta readers, let’s talk about what makes a good beta reader. 

First of all, a beta reader cannot be a friend, partner, family member, colleague, or anyone else you have a preexisting relationship with. The purpose of a beta reader is to get honest, direct feedback. Though your friends and family may say they are going to give you their honest opinion, their feedback won’t be as deep or rounded as someone who doesn’t know you already. 

In an ideal world, a beta reader has most, if not all, of the following qualities:

They represent your target audience

Above all else, the beta readers you choose should represent your audience as a whole. We recommend narrowing your search for beta readers to people who enjoy and understand your specific genre. This ensures that the feedback reflects what your larger, future audience will expect. 

They have experience giving feedback

Experienced beta readers know the drill. They give comprehensive, coherent, and honest feedback. If your contenders haven’t been a beta reader before, they should at least be avid readers of your genre or dedicated writers themselves. 

They’re interested in your plot

Before you start searching for beta readers, sit down and write out a strong synopsis of your story. You want your beta readers to make it to the last page of your manuscript, and they’re much more likely to do this if they know the basics of your plot before committing. 

They’re happy to share honest opinions 

Nothing is more frustrating than spending time finding a beta reader only for them to come back with vague or wishy-washy feedback. You want to find readers who will share their thoughts openly, without sugarcoating them or holding back. 

They are skilled critical readers

Of course, your beta reader needs to be able to read manuscripts critically. You want detailed, thorough feedback—not someone who simply says they loved it or that it wasn’t as scary/funny/heartwarming as they thought it would be. Look for people who know how to get into the nitty-gritty. 

How do you find a good beta reader for your novel?

Now that you understand the value of beta readers and what to look for, where the heck do you find them? 

Beta readers typically are not paid for this work—though some are, we’ll get to that—and you can’t just pick any random person off the street. So how do you tap into this wealth of feedback and insight to help you edit your novel and get it ready for a professional book editor?

Local writing groups

Before COVID-19, it was quite common for groups of writers to meet up and exchange work, often in a coffee shop, bar, or classroom. While many of these groups moved online to keep everyone safe during the height of the pandemic, in-person workshops might be starting up again (depending on your area). 

Check out the event calendars for your local library or community center, or visit Meetup, Craigslist, or local subreddits to find out if writers are getting back together to discuss and share their writing. If there isn’t one nearby, maybe you can start your own! 

Otherwise, there are so many virtual options, you still should be able to find a few good beta readers for your manuscript. 

Facebook groups

If you’re a Facebook user, then finding beta readers is as easy as logging in and searching for writing and reading groups. 

These forums are filled with people who are just as passionate as you are about writing, your genre, and your subject matter. To help you choose the right group, think about who your ideal readers are and then search for groups related to that topic. 

Let’s say, for instance, you’ve just finished the first draft of your zombie apocalypse thriller. Your first move should be to search for fans of zombie books, but you could also look into doomsday prepping groups or fans of dystopian and post-apocalyptic stories.

When you join these groups, be sure to follow their rules. Most groups will regulate who can post, what they can post about, how often, and in what format. Before diving in, take a moment to read all the information about the group and observe how members interact with one another. 

Writers forums (including subreddits)

You can find loads of forums and message boards and subreddits dedicated to writing in general as well as by genre. These can be great places to ask for beta readers, but you can’t just create an account, spam the group with requests to read your book, and expect volunteers to come flooding in. 

To use these groups properly, you have to participate in these groups and establish a presence. It shows you’re not just there to reap the benefits without offering anything in return. The more you participate, the more people will be more willing to help you out.

The fastest way to offer something of value is to beta read yourself and provide the kinds of honest feedback you expect from others. There is a lot of “you scratch my back, I’ll scratch yours” going on in these groups. Just be sure that if you promise to read something, you follow through—otherwise, you’ll end up developing a bad reputation.  

If you’re ready to start looking for beta readers, here are a few places worth exploring:

Betareader.io

This website is worth a special mention because it’s an easy way to find beta readers for relatively no cost—or a very low cost. The service allows you to sign up as a writer, a reader, or both. Once you do, you’ll have access to a database of beta readers who are willing to look over your manuscript. 

With the free version, you can submit one manuscript and have up to three readers. You’ll be able to track your beta readers as they go, and they can even leave highlights and emojis to let you know their reactions to certain passages. 

The upgraded version is still affordable at only $10, and allows you unlimited manuscripts and readers. If you have the budget and plan to write more than one novel, this may be a good option for you.  

Should you pay for beta readers? 

If you have a solid plot and premise, you should be able to find beta readers at no cost using the methods we mentioned above.

That being said, reading a manuscript or detailed outline is no small task, and providing feedback, whether written notes or a conversation afterward, is even more of a commitment.

If you find a beta reader who goes above and beyond with their feedback, you may want to consider providing a small token of appreciation like a gift card or a signed copy of your book once it’s published. 

But if after all that you’re still struggling to find volunteer beta readers or writing partners, you may want to try the following paid beta reading options.

Paid beta reading options

As we mentioned above, Betareader.io has a great free version and an affordable paid version that allows for multiple manuscripts and readers. 

There are also sites like Pro Beta Reader, where you can pay a small fee to have a professional beta reader review your work. 

You’ll also find beta readers and sensitivity readers for hire on sites like Fiverr and Upwork. These sites allow you to search for people by genre, budget, and other parameters, and you can read reviews from other authors who’ve used them in the past to find the right fit.

What should you ask your beta readers?

You’ll get more mileage out of a beta reader if you give them some direction when you hand over your manuscript. You don’t want to get too specific, as this can paint them into a corner and narrow their perspective. An expansive, outside perspective is what we’re looking for, so do your best not to limit them.

Instead, give them broader, guiding questions to get the wheels turning:

  • Did you identify with the main character?
  • Did you find the world believable?
  • What did you think of the dialogue?
  • Was there anything you wanted to see happen that didn’t?
  • Did the ending leave you satisfied?
  • Were there any scenes you found boring?
  • Were any characters unnecessary?
  • Do you have any lingering questions now that you’re done? 

You have two options when it comes to your list of questions: 

  1. Give them to the beta reader along with the manuscript.
  2. Wait until they’ve read the book and then hand them over. 

The first option allows them to focus more closely on these details as they read. The second option gives them a chance to read without anything in particular in mind. They can then look back and assess how they felt about each topic.

There’s no right or wrong way to go about this, so try each method with different beta readers or different manuscripts. You can also leave the choice up to the beta reader. Would they like questions before they read, or would they prefer to go in blind?

How many beta readers do you need?

You don’t want too many cooks in the kitchen, but no one beta reader can represent the reception of an entire genre of actual readers. Always shoot for at least three beta readers per manuscript for more well-rounded results, and no more than five or six. More than six beta readers and you’ll have too much feedback on your hands, which can easily cross the line from helpful to overwhelming. Three allows for the possibility of concurring opinions, a clear sign that you should keep or reevaluate what your beta readers bring up.

What to do with beta reader feedback

Once you’ve gotten your beta readers’ feedback, read it carefully and determine what you want to change about your manuscript. 

Look for feedback your beta readers had in common. Were there any scenes, plotlines, or characters that more than one reader called out? Was it for the same or similar reasons as the other or others?

Reading feedback is never easy. Don’t take anything personally. The important thing is to consider the commentary, be it a concern about a particular character or plot point, or a suggestion for a different direction. Think about why the reader reacted in this way and how making that change could impact the story, good or bad. 

If you’re on the fence about whether to take a suggestion, just take it. Make some changes and see how you feel about the outcome. You may even want to reach back out to your beta reader and ask them to read a revised scene.

You can also ask the beta readers to anonymously weigh in on each other’s feedback. Let’s say that Beta Reader A tells you that a certain character should come into the story earlier. You aren’t sure, so you ask Beta Readers B and C whether they think that change would be good. Their opinions can help you decide what to do. 

After you’re happy with the draft, it’s time to find a professional editor. Curious to learn more about that process? We’ve got you covered. You can read more about what goes into hiring the right editor here.

Finished with the beta reading process? You can submit your manuscript for a free sample below.

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Resources for Authors

How to turn your novel into an audiobook (and make more money)

We are living in the golden age of audiobooks. Thanks to the rise of the Audible app and others, thousands of readers have discovered just how enjoyable it is to listen to books while they’re cleaning the house, out for a walk, or jogging at the gym. 

Just how many people are consuming audiobooks? One study from Edison Research and Triton Digital found that around half of U.S. citizens aged twelve and over listened to an audiobook in 2019. 

That’s an enormous potential audience, especially for authors who are new on the scene and looking to grow their readership. But is it worth the investment? And how do you go about actually turning your book into an audiobook? 

To answer these questions, we spoke with Stewart Storrar, a writer from Glasgow, Scotland. Stewart works with Voquent, one of the world’s leading voice-over production agencies

Is it worth producing an audiobook?

As an indie author, you know that producing, self-publishing, and marketing your ebook requires some budget. So are the production costs of producing an audiobook worth it? 

Getting an audiobook produced isn’t free unless you plan to record it yourself. Even then, you will need the right equipment and applications to pull it off. 

As mentioned above, producing an audiobook does open you up to an entirely new audience, which could translate into more sales. Publisher Simon and Schuster said that their audiobook sales rose by 14% in 2018, and those numbers are only growing. 

When you host your novel on a service like Audible, you receive royalty payments any time a user on the platform downloads your audiobook using their credits (which come with membership) or purchases it directly. The downside is that you don’t have control over how much your book is listed for or whether it’s offered at a discount price. This means you may get lower royalty rates than you would selling an ebook or physical copies of your book. But on the upside, Audible lends assistance with marketing your book, and audible listeners often go through dozens of audiobooks in a single year (meaning more chances your book will be published). 

Of course, as a first-time author, your focus shouldn’t be exclusively on selling more books, but on growing your audience and boosting your name recognition (so you can sell more books in the future). Selling an audiobook broadens your audience and will help you with this goal.  

Beyond earning more income from your first novel, producing an audiobook also makes your novel accessible for people who may be visually impaired or unable to read books for certain reasons. 

Publishing an audiobook may also open your audience up on an international level. Some people who don’t speak English as their first language may find listening to English far more comfortable than reading it. 

So, how does one go about turning a book into an audiobook? Before we can get into that, you need to make an important decision about the type of audiobook you want to produce.  

What Are The Different Types of Audiobook Narration?

There are two main types of audiobooks, and which one you choose will be up to you and what you think your audience would prefer.

Option 1: Third-person audiobooks

The third-person audiobook is standard for most nonfiction books, such as e-learning resources, dictionaries, biographies, autobiographies, self-help novels, and so on. An excellent example of this would be a biography narrated by the person the book is based upon; for example, a celebrity might choose to narrate their own biography. Fiction authors can opt for this method, too, if their book is written in the third-person perspective. 

Option 2: Acted audiobooks

This type of audiobook has a similar feel to that of a radio drama, in that the different characters in the book have other voices. These audiobook types also have a dedicated voice actor to narrate the story alongside the different voices from a third-person perspective. There are two ways to accomplish this. The first is to hire a variety of voice actors for the different characters. This method is usually more expensive and harder to put together coherently.

A more cost-effective way of arranging an acted audiobook is to hire one voice actor with a wide range of voice capabilities and therefore able to voice all your different characters. This requires knowing how to pick the right voice actor for your book.

The Process from Book to Audiobook

From the two main types of audiobook narration, the process of creation will differ, primarily in the actual production stages. What doesn’t change is the overall process itself.

Step One: Choosing your distribution platform

The first step is determining what platform you intend to use when distributing your audiobook, as this will determine the overall technical specifications for the project. The most common is Audible from Amazon, but other platforms such as iTunes, Google Books, and Spotify do offer Audiobook distribution options. Each platform will have its specific requirements, but good practice is to tailor your audiobook to Audible’s specifications, as Audible is the go-to for audiobooks and will be the place you will more than likely see most of your success. The specifications for Audible will usually be compatible across other distribution platforms too. After choosing your platform and taking note of the specifications you will need to adhere to, the next step is choosing the language you want, and writing the script for the narrator or voice actor.

Step Two: Organizing your book for production

For the audiobook, if choosing a foreign language, you will need to transcribe your book into that language yourself or hire a translator to do it for you. What makes the most sense is turning your book into an audiobook script, then getting it translated, as this will be the most cost-effective way to proceed. 

Voquent recently released a blog on scriptwriting, if you are looking for more help on that front. The script itself can be structured in numerous methods, but most authors simply choose to annotate their novel. What this means if you are an author, is adding notes to certain lines or sections of dialogue to help instruct the narrator or voice-actor. This is particularly effective for sections of dialogue that are crucial to character development, their character arcs, and the overall plot – if dealing with fiction that is. If dealing with non-fiction, as an author, you will rarely need to add many annotations (if any) to your book.

It is important to note that for audiobooks, scripting can also mean converting your book into a voice-over script format. This method is rarely ever used as there isn’t much need for it. Its only real application would be for dialogue-intensive novels. Even then, most authors opt to simply annotate their manuscript for their voice actor.

Getting your script ready to go into the production stages is vital, and mistakes in this script can slow down the process later on. With this in mind, the next process is getting your script (or various scripts) proofread and edited. Almost needless to say, Invisible Ink excels at these particular services and will get your masterpiece ready for production.

Step Three: Choosing your voice

Next, you need to choose a narrator voice that will capture the essence of your story for your audio listeners. This is where the type of audiobook you have selected to produce will impact the process. You will only need one voice for a narrated audiobook, and this voice will tend to be a seasoned narrator (the more likely choice if you have a nonfictional audiobook). In contrast, you may need multiple voices for an acted audiobook, but most often opt to choose one talented voice actor instead that can voice all your book’s characters (if your book is fiction). Choosing one voice actor that is capable of doing all your character’s voices is also an excellent way to keep your audiobook production cost-effective.

Helping you find voices is what Voquent excels at, thanks to our expansive voice directory and powerful filter tools to help you find the right narrator match. You will need to think about the delivery style you want, the tone, the pitch, and the pacing, among other things. If you’ve written a first-person narration for your style, then you’ll want a voice that sounds similar to how you imagine your character would sound. If you’re using third-person narration, you want an author who can convey the tone of your novel with the sound of their voice. It may take time to shop around, but most voice-acting services like Voquent give you the chance to listen to samples before selecting a final choice.

Once you have a voice you are happy with, it is onto the actual production itself. 

Step Four: Production and distribution

Once you’ve chosen the voice for the narration, the hard part is over. This step essentially requires you to stay in the loop with the production progress and perhaps answer some questions or provide feedback.

The process of getting all the lines recorded and edited for your final audio file will take a few weeks at the absolute minimum. However, every audiobook is different, as is every voice actor and narrator. The time the project takes will vary wildly dependent on word count, how many languages you plan on serving, and how many revisions you want for sections of your audiobook. The process of reviewing the final product is where you will have the most involvement.

In terms of the production itself, the recording will be conducted at a recording studio for the best quality possible, if your budget allows. The recordings and files that are produced are then put together and professionally edited by a sound engineer using state-of-the-art software (such as Pro Tools). After the review process, if you are happy with the file, the next step is to get it ready for distribution.

After you have your completed audiobook file, you need to get it onto the distribution platform you chose at the beginning of this process. Every audiobook distributor has a slightly different process, but generally, this will involve making an account on their platform, filling out your details for tax and revenue handling, and then uploading your files, book cover, and descriptions of your work. The uploading process can take a few minutes or perhaps up to an hour, depending on the file size and your internet speed, plus the time needed to fill out your information and craft compelling copy for the audiobook page. 

Getting your book turned into an audiobook can seem like a daunting process, but hopefully, these insights will help you decide what is best for your book.

For more advice on how to turn your novel into an audiobook, get in touch with the team at Voquent, or reach out to one of our editors and we’ll be glad to give you some guidance. 

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Resources for Authors Self Publishing Advice

Why a Mailing List is an Author’s Most Powerful Marketing Tool

Many authors have found success using email marketing to sell their books. But for new authors, growing an email list can seem quite difficult.

However, once you get things going, a healthy email list makes marketing and selling your book easier and easier.

Before we get into the ways an email list can help you make more sales, let’s start by talking about something called “email stacking” and how this affects your marketability.  From there, you’ll see how starting your email list now could pay off big time when it comes to your writing career.

Stacked Marketing Efforts

Let’s imagine in your first book launch, you have 100 email subscribers.  However, over the course of that launch, you end up gaining another 200 email subscribers.  Now, when the time comes, you will have 300 email subscribers for book two.

But the gains don’t stop there. With each consecutive book launch, you’ll gain more and more subscribers to help with your marketing efforts.

Chart showing email subscription growth

This is one of the driving factors that helps series writers gain so much marketability. They have a steadily growing fanbase—with a large portion being perpetuated through email.  So, now that we see this in motion, let’s discuss the many ways you can use this ever-increasing list to help with your book sales.

Increased Sales with Each Book

The most obvious effect you’ll see from growing your email list is increased sales for each progressive book launch. By proactively reaching out to your subscribers, you can reach more dedicated fans than ever before—fans who are more much likely than others to buy your new book.

However, it’s not just your latest book that can get more sales. A larger email list can also boost the sales of your older books. That’s because not everyone who subscribes between your later book launches has been around from the beginning. And if they become staunch fans, there’s a good chance they’re going to check out your previous writings.

So, by aggressively building your email list, it’s possible to see an increase in book sales across your entire body of work.

Improve Your Book’s Bestseller Status

Increasing book sales can have a cascading effect. Aside from just generating more income, higher book sales will greatly improve your book’s visibility in the marketplace.

For instance, if you’re an Amazon self-publisher, you’ll see your book’s Amazon ranking increase with the greater amount of sales. This can ultimately lead to your book obtaining the coveted status of Bestseller in your category.

Having a book as a Bestseller is a definite advantage. Bestselling books are always shown before competitors, giving even more visibility to the title. It’s proven that 80% of all Amazon clicks happen on the first page alone, with the top three receiving at least 60% of them. So it would behoove you to strive for Bestseller status, and taking advantage of an extensive email list can greatly improve your chances of getting there.

Improve Your Grade and Number of Reviews

One of the singular most important steps to having a good book launch is getting early reviews. The more book reviews you get when you launch, the better your chance of success will be. And your established email list is an excellent place to start.

Those on your email list are much more likely to not only buy and review your book but give it a positive rating as well. They’ve already subscribed to your style of writing and are part of your fan base. So don’t be afraid to use your email list to reach out and ask for honest reviews.

The best time to do so is right after your launch. You can either send out an email blast to all your subscribers, or simply write out an email in your autoresponder. Be sure to promote your book—in case they haven’t gotten it already—and ask them to drop a review on Amazon after buying it.

Finding the right spot to leave a customer review on Amazon can be a pain. It’s often buried underneath listing information, images, blurbs, and other data. This process alone can discourage your readers from leaving a great review. However, there is a smart way around this.

You can create your own link that will direct your readers straight to your review page. To find out how, check out this great video from Dave Chesson, author of this blog and the man behind Kindlepreneur. He takes you through the step-by-step process of creating your book’s special review link. This will further your chance of one of your readers dropping a juicy review.

Tactics for Growing Your Email List

Hopefully by now you understand that an email list can be a very useful tool for authors. But what are you supposed to write in these emails? And how do you get people to sign up in the first place?

For starters, make it easy for people to sign up by featuring your email list on your website with popups and sign-up forms. These can be built using tools⁠—Dave Chesson has broken down the four best email services for authors, complete with in-depth comparisons in order to help you select the ideal choice.

When building these sign-up forms, use enticing imagery and language to entice people to sign up.  You could also offer a discount code for your novels if someone signs up⁠—just send them the code in the confirmation email you send through an automated email platform.

You should also promote your mailing list on any social media sites you use, linking to it in your bios and reminding people when you post.

You also want to make sure your email list doesn’t go stale⁠—sending regular emails will keep people engaged and won’t cause them to unsubscribe when you reach out to them after a long period of silence.

You can use your emails to talk about any subject you like, but try to keep it relevant to your readers. Here are some ideas for emails:

  • Promote your books
  • Give sneak-previews of what you’re working on
  • Send out “deleted scenes” from your novels
  • Write unique short stories that feature your characters or style
  • Display your book covers and other promotional materials
  • Give insights on your personal life
  • Provide insights on your writing process

Many of the email platforms out there allow you to schedule emails automatically. You can try using templates like these from DripScripts to generate a few emails and set them up to go out one after another, so you don’t have to worry about writing emails every day. Keep an eye on which emails perform well, and tailor your email marketing strategy to feature more of that kind of content.

Leveraging Email Lists from Other Sites

It’s not just authors who use email lists for marketing.  Book promotion sites and book review sites use their email lists to reach readers who are interested in reading more books in a genre.  For example, TopSciFiBooks.com has generated over 1,200+ email subscribers who are fans of LitRPG thanks to their compilation of LitRPG books article.

Engaging with these websites and submitting your work to them could help you get featured on those email lists. This will in turn help you grow your profile, and you will find new audiences looking for your books (and signing up for your email list).

So, Does an Email List Matter?

Yes. Having an email list makes a huge difference and can definitely help pave your way towards success.

It can help you sell more books, give you a better chance at being a bestseller, and even provide an early advantage for getting early positive reviews. The power of your email list is real, folks. In fact, it provides one of the highest ROI channels when it comes to marketing.

But what if you don’t have an email list? Well, it’s not too late to get started. And if you’ve already got an established fanbase—say on social media—they’ll probably more than happy to sign up once given the chance. So, if you’ve thought that email just wasn’t the right choice for you, think again. It can prove to be an invaluable tool for success in a highly competitive world of book writing.

About the Author

Image of Dave Chesson, from Kindlepreneur.com

Dave Chesson is the creator of the wildly successful Kindlepreneur.com, a website devoted to teaching advanced book marketing. Having worked with such authors as Orson Scott Card, Ted Dekker, and more, his tactics help both fiction and nonfiction authors of all levels get their books discovered by the right readers.

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Resources for Authors Self Publishing Advice

What’s in a name? An author’s guide to pen names

Nom de plume, pseudonym, pen name… whatever your choice of synonym, at some point in our writing careers we all contemplate choosing a fictitious name to attach to our writing.

If you’re a new indie author getting ready to publish your manuscript, you may be wondering whether you want to plaster your own name across the title, or take the Mark Twain, S.E. Hinton, or George Orwell route. (Yes, all of those are pen names!)

In this article, we will answer these four questions about pen names:

  1. Why do writers choose pen names?
  2. What makes for a good pen name?
  3. How do you go about choosing your pen name?
  4. What are the potential legal issues you need to know about when it comes to pen names?

Why do some writers choose pen names?

“Whatever may be the success of my stories, I shall be resolute in preserving my incognito, having observed that a nom de plume secures all the advantages without the disagreeables of reputation.” ~ George Eliot

An author’s reason for choosing a pen name will vary, but they tend to fall under four categories:

Using a pen name to maintain anonymity

There’s something to be said for anonymity in writing and the security it can bring.

We live in a world where our lives are brandished across social media for anyone to see. For those authors who still toil away at a day job or are presently job hunting, (potential) employers may frown at your choice of genre or worry that you won’t devote the necessary time and energy to your job. It’s happened!

Or perhaps your significant other works in a conservative industry, and the fact that you spend your days writing about serial killers or intergalactic erotica could have a negative impact on their ability to keep and do their job.

Or you may simply be a very private person and prefer the ability to maintain your privacy through a certain level of anonymity.

Using a pen name as part of a brand strategy

To be a successful author, you need to have a strategy for book marketing⁠—and a big part of that strategy has to do with your brand. Your brand is everything that represents you as an author⁠—your writing style, your genre, your book covers, your website, your social media presence, and more.

For some authors, a good pen name is the crux of their book branding strategy.

In the author world, your brand is based on the stories you write, how you want your readers to perceive you, and how readers identify with you and your work.

Keep in mind that your brand comes with expectations for readers: the expectation that when they buy an Insert Name story, they will get what they’re expecting—whether it’s an edge-of-your-seat suspense thriller, a laugh-out-loud satire, or a swoon-worthy romance.

Creating a brand for your pen name will take work. You’ll need to carefully study your audience and other authors in your genre to see what works well for them. Then you’ll need to add your own unique spin on things to stand out⁠—and the right pen name could help you do just that.

Pen names for different genres

It’s not uncommon for authors to experiment with more than one genre. You might start out writing a horror novel, but later move on to mysteries or sci-fi.

If you’re worried that your genres are so different that you won’t be targeting the same readers, choosing to use a separate pen name for each genre will allow you to differentiate your brands and build a separate audience for each one. This is a strategy used by authors like Stephen King (who writes as Richard Bachman) and Agatha Christie (who wrote romance under the name Mary Westmacott).

Many writers, one pen name

In some cases (more often than you might think) multiple writers working together may choose a shared pen name to publish under. This may be the case for a group of friends or a writers’ group.

Often, this method is used by book publishers or book packagers. What are those?

A book packaging company works on books from start (concept development, story outlines, project assignments) to production (writing, editing, cover design) to publication (marketing and distribution) to create stories that readers simply can’t put down. In some cases, book packagers hire freelance writers who are established authors in a specific genre. These freelancers may be looking to expand their writing into other genres without having to create a new brand.

What makes for a good pen name?

Genre fit. Does the pen name resonate with readers of your genre? A name that fits perfectly for a slow-paced cozy mystery may not have the same effect for a hard-boiled thriller. If you’re gender crossing (a male writing in a female-dominated genre, for example), you might choose a female or non-gendered pen name to avoid unintentional bias.

Research. If you’re already a reader in your chosen genre (as you should be!), then you’ll have an advantage here. Think about the names of some of your favorite authors in the genre you’ll be publishing in.

What tone do they have?

What image do they conjure up in your mind?

Can you create a similar tone and image using your chosen pen name?

Think about the persona behind the name—the person you’re presenting to a reader. It’s okay to have a fictitious bio to add some color, but avoid adding in expertise or experiences you can’t back up. While readers are willing to accept pen names, they tend to draw the line at falsified resumes.

Questions writers should ask if they are considering a pen name

If one or more of the above options sounds like a good fit for your writing, it may be time to start coming up with a pen name.

Some authors choose a pen name similar to their own. Maybe they have a common first name (say, Jennifer, but they go by Jenny), so they might choose to make “Jennifer” their first name and a different last name to hide their identity.

Others may choose their initials. For example, S.E. Hinton, author of The Outsiders, is actually named Susan Eloise Hinton.

Choosing an author name similar to your own does have its advantages. For starters, you will find it easier to respond to email inquiries or questions during in-person events if you have a pen name that sounds similar to what you’re used to hearing.

You may instead choose a name that is very different from your own. A pen name is a good chance to go by that name you wish your parents had chosen, or to simply try out a new identity.

No matter what name you land on, it’s vital that you do your research before you make it official. Here are the questions you should ask:

Is the name already taken? Use Google to check out the name you’re considering to be sure it doesn’t already belong to someone famous. Then do the same on Amazon and Goodreads, checking that the name isn’t the same or too similar to others already out there. Not only are duplicate names difficult for readers, but it could end up making it harder for you to make a name for yourself and untangle your work from similarly named authors.

Are there multiple ways to spell the name? It could become annoying if you constantly must spell out the name to others.

Is the name easy to remember and catchy? You want to make it easy for your readers to recall your name when they’re at the book store.

Is the name associated with any cultural issues? You need to be careful to avoid any racial or cultural insensitivity when selecting your pen name. Avoid names associated with a particular ethnic background or culture, unless you yourself are a member of that group.

Are there legal issues associated with pen names?

Using a pen name is a legal and well-established practice in the publishing world, so generally, a nom de plum isn’t going to cause you any legal problems.

However, for tax purposes and when signing contracts, you will need to use your legal name.

There are also steps you will need to take in order to secure your use of your chosen pen name. If you intend to set up business accounts using that pen name (including banking and possibly even a business name), you will probably need to obtain a legal business name. Check with the appropriate local government agency to find out what you need to do.

Keep in mind that whatever pen name you choose, it will become a part of you and the persona you show to the world. So above all, make sure you like it, because you’re going to see it, a lot.

“Perhaps what’s most remarkable about the nom de plume, and rarely talked about, is its power to unlock creativity—and its capacity to withhold it. Even when its initial adoption is utilitarian, a pen name can assume a life of its own. Many writers have been surprised by the intimate and even disorienting relationships they have formed with their alter egos.” ~Carmela Ciuraru

So, go forth and create. Enjoy the anonymity a pen name affords and expand your creativity with the reassurance that your secret is safe.

This article was written with Harry Wallett, Managing Director of Relay Publishing. Founded in April of 2013, Relay has published a catalog of over 750 books, with a focus on YA fantasy, science fiction, and romance, among other genres. They also offer book publishing and packaging services, helping turn creative concepts into full-fledged novels. 

 

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Self-Publishing vs. Traditional Publishing: Which Is Right for You? You wrote a book... Now what?

It’s done.

After dreaming about your book for years, you finally sat down and wrote it. 

Your plot is everything you wanted, and the story itself is a literary gold mine. But what’s next?

Thirty years ago, there was a simple answer to that question—you sent your manuscript to an agent or publishing company and crossed your fingers.

Today, traditional publishing isn’t the only kid on the block.  

Make no mistake, traditional publishing still exists, but if you want to bypass all the waiting—and the lower profit margins if your book is accepted—you can self-publish. 

But is self-publishing really everything it’s cracked up to be? Which method of publishing is the best way to get your future best seller into the hands of dedicated readers? 

In this post, we’ll walk you through what self-publishing and traditional publishing are, the pros and cons of each, and, ultimately, what the best option is for you.

Traditional or self publishing
Both options have strengths and weaknesses. Which will prevail for your book?

What is self-publishing?

Self-publishing is when you (the author) bear the full responsibility and expense of editing, publishing, and marketing your book. Authors who self-publish use programs such as Kindle Direct Publishing or Smashwords to publish their manuscripts and get them out to the public.

Related: Publishing tips for indie authors

Self-publishers don’t have to deal with lengthy querying processes, painful rejection letters, or large commission fees. But they do need to handle all their own marketing, hire editors, book formatters, cover designers, and build their own audience. 

What are the pros of self-publishing?

Pro #1: You work according to your own timeline

Instead of waiting weeks, months, or even years for an agent or publishing company to accept your manuscript, self-publishing lets you immediately dive into the editing, publishing, and marketing process. 

If you’re very eager to get your story out there, you can design your own cover and get the novel live on the major platforms in a day or less.

Alternatively, you can take your time working with an editor, promoting your book before its release, and finding the perfect designer for your cover. With self-publishing, you get to set your own deadlines, and you can extend them as you see fit. 

Pro #2: You guarantee the publication of your book

When you go through traditional publishing, there are no guarantees. 

You could submit your manuscript to a hundred different literary agents or publishing houses and still get rejected every time. In the end, traditional publishing could sequester your book instead of putting it in the hands of thousands.

Or…

You can publish the damn thing yourself—and to hell with the naysayers and the gatekeepers. Self-publishing puts your book out there and lets it live or die by its own merit. You don’t need anyone else’s permission to share your story with the world, and if it is successful, you’ll have your pick from the flood of traditional publishers who, upon learning the error of their ways, will break down your door with pens and contracts wet with ink.

Sure, a traditional publisher will help you market your book to a wide audience in ways you couldn’t alone, but publishing directly to Amazon or Barnes and Noble’s e-book marketplaces will still get your novel in front of a lot of eyeballs.

Pro #3: Self-published books can be wildly successful

The Martian, written by Andy Weir, was originally a self-published e-book on Amazon. It went from being a $0.99 e-book to getting picked up by Crown Publishing, becoming a New York Times Best Seller, and earning the honor of being the highest-grossing blockbuster from Fox in 2015. 

E.L. James’s 50 Shades of Gray, a notorious and much-loved erotic romance novel, was originally a self-published piece of Twilight fanfiction. Eventually, the author eliminated the Twilight references and made it available on her website chapter by chapter for free. It, too, was found by a publishing company, turned into a New York Times Best Seller, and transformed into a hit movie. 

E.L. James and Andy Weir
Not sure if self publishing can lead to success? Just as E.L. James and Andy Weir how they’re doing.

And these two books aren’t the only examples: The Shack by William P. Young, Eragon by Christopher Paolini, and No Thanks by E. E. Cummings were all originally self-published before becoming massive successes. 

Of course, you might not achieve the same level of success as The Shack or 50 Shades of Gray (especially not on your first try!) but one thing’s for sure: All these authors proved that self-publishing can help you build a faithful audience. 

Pro #4: Higher profit margins

When you self-publish, the profits are split two ways—between you and the platform you’re selling on.

Many self-publishers go through Amazon (Kindle Direct Publishing)—in fact, Amazon owns 72 percent of the online retail book market, which includes both digital and printed books. Amazon also generates 80 percent of all online book sales.

Amazon offers book royalties of 35 to 70 percent. For example, if you sold your novel for $10 on Amazon, you’d be earning $3.50 to $7.50 per sale. 

When an author goes through a traditional publisher, however, the profit for the book is split between the author, the publishing company, the literary agent, and the platform that sells the book.

Traditional publishing companies typically offer 6 to 25 percent of profit (with an average of 10 percent) earned on the book. You may sell more books, but you’ll likely receive lower revenue on each book sold. 

Pro #5: It’s easier than ever before 

Though self-publishing is as simple as uploading your book and clicking Publish, it does take more effort than that if you want to be successful.

This is a pro and a con—while it takes hard work to get your book ready for its self-publishing debut, it’s easier than ever to take on this challenge yourself, with help from platforms and agencies whose sole purpose is to ensure self-published books hit professional standards.

What do you need to do to self-publish?

If you’re ready to take publishing your book into your own hands, there are a few things you need to do before you can release your first novel on Amazon: 

Book editing

To get your book ready for its debut and ensure it is at professional standards (grammatically correct, free of typos, with a cohesive plot and correct syntax), you will need to hire a book editor. Fortunately, there are many professional editors available for hire online.

But how do you choose which one? We’ve put together a quick guide on how to find a book editor for your novel. (You can also submit your manuscript to us, and we’ll provide you with a free sample edit along with a price quote and estimated turnaround time.) 

Publishing

Kindle Direct Publishing, which now encompasses CreateSpace, allows you to create both print books and e-books through Amazon. You can also use the platform’s cover-design templates and book promotion services. The site even provides a step-by-step guide to publishing on Amazon

Kindle Direct Publishing also offers great programs for new authors, such as KDP Select. This service makes your book part of the Kindle Lending Library and Kindle Unlimited, services that help readers discover new authors more easily.

KDP Select even helps with marketing. They promote books through discounts and countdown deals. This service does require ninety days of exclusive rights to Amazon, but if you find success in KDP Select, you can re-enroll your book as many times as you want.

Amazon’s CreateSpace makes physical book publishing stress-free. It is print-on-demand, which means you can sell as many or as few copies as you want. 

Self publishing platform logos

If you choose to go with a service other than Amazon, there are multiple self-publishing companies available:

  • Lulu—One of the oldest online self-publishing companies around, Lulu retails books through their own bookstore and distributes them to other online stores (including Amazon) and book distributors (Barnes & Noble and Ingram). Lulu also offers both hardcover and paperback formats for print books. 
  • Smashwords—Similar to Amazon, you can upload your own novel, with your custom-made book cover, right to the Smashwords platform for direct sale. 
  • Barnes & Noble Press—Formerly known as NOOK Press, Barnes & Noble’s self-publishing platform offers print-on-demand publishing. But if you self-publish with them, your work will be restricted to their own e-book devices and physical bookstores. 

Book design

Don’t like the templates of covers made by your self-publishing company? Want to hire someone else to make the absolutely perfect cover for your book? There are plenty of online book cover designers to choose from. 

One of the top names in book cover designs right now is Damonza. They have been vetted by hundreds of authors, and their gorgeous covers speak for themselves. 

If, however, you want to hire a freelancer to design your book cover, here is a great article by TCK Publishing to help you figure out how much you should pay and how to find a freelance book cover designer. 

Book Marketing

Once your book is on the platforms of your choice, you’ll need to shift your focus to getting it sold. There are many independent book promoters out there who will help you get your book in front of the right people, but this is another cost you’ll have to cover out of pocket if you’re self-publishing. 

You can also do some marketing on your own—virtual book tours, social media, and reader exchange programs are all popular options, but they do take time and effort.

Pro #6: Creative Freedom

Perhaps the most enticing aspect of self-publishing is creative freedom.

You get to decide what is included in your book.

You get to decide what types of edits you make to your novel. 

You determine exactly what you want your book to look like.

This kind of creative freedom does not exist when going the traditional route. Your agent or publisher will have demands about how you edit your novel, what the cover looks like, and how you market it, and that can be very difficult for some authors. 

What are the cons of self-publishing?

Con #1: You are responsible for everything

Since you are the sole person in charge of producing your book, you will have to spend a lot of time and effort on things you may not find interesting.

To be truly successful, you’ll have to either learn a lot about marketing and design or hire someone else to help you. 

For some authors, this is an exciting opportunity to expand their skills while maintaining control over their work. For others, the long list of tasks required to self-publish saps the joy out of the writing experience, and may end up preventing them from ever publishing at all. 

Related: 5 useless fears all writers should dismiss

Con #2: High up-front costs

Even though your profit margin is higher as a self-publisher, getting your book to professional standards can become expensive quickly. 

You will need to make a budget for editing, cover design, and marketing. 

If your book is 55,000 words (the standard word count on a teen novel—an average word count for an adult novel is 90,000), you can end up with a budget that looks like this: 

Book Cover: $100 to $200

Developmental Editing: $800 – $1,200

Line Editing: $1,500 – $2,000

Proofreading: $600-$800

For marketing, Amazon has a minimum daily budget for Amazon Sponsored Ads of $5.00 per day ($155 a month) even if you do not make any sales. 

Of course, you can look for ways to skip or save on some of these services. For example, you may want to find alternative, more affordable ways to market your novel (a virtual book tour) or create a book cover (Canva or Photoshop). 

This can help you save on the investment needed to self-publish, but remember that readers want a professionally edited book with a well-designed cover. Cutting costs at the start could impact your sales later. 

Con #3: Your audience will be limited

With a traditional publisher, you’ll have immediate access to an audience. Publishers have relationships with book sellers who will stock your novel. With self-publishing, you’ll need to build your own audience.

Most sellers won’t stock physical copies of self-published books, and popular book publications are not likely to promote them, so you will need to create your audience using clever book marketing strategies.

Although this can be challenging, services like KDP Select and Goodreads are available to help you find and connect with readers.

What is traditional publishing?

Traditional publishing means submitting your book to a literary agent or publishing company, who will then bear most of the responsibility for editing, marketing, and distributing your book. 

Though traditional publishing comes with a wider audience for your book, you must share the control, rights, and financial profit of the book with the publisher.

It’s also important to note that traditional publishing is extremely competitive, and many authors never receive an acceptance for the manuscript, even after months of waiting. 

What are the pros of traditional publishing? 

Pro #1: Money up front

Unlike self-publishing, you do not bear the financial responsibility of getting your book to professional standards and producing/distributing your book. 

So if you’re tight on cash, getting a traditional publishing deal can be very helpful, as most publishing companies will pay authors an advanced royalty, and your up-front costs of producing the book (editing, marketing, design, and distribution) are all covered by the publishing company.

Note: There are some costs involved in the querying process, as many publishers charge a fee for submission (not to mention printing and mailing costs if they don’t accept electronic submissions). 

Pro #2: Production help

Instead of you captaining the production of your book alone, a publishing company will provide a team to assist you. This team helps eliminate some of the early stress of ensuring your book meets professional standards. 

They will edit your manuscript multiple times. They will design the best possible aesthetic for your book cover and layout. They will help you publish and market your book (often as an e-book and audiobook), then distribute it to various sellers, which lets you focus on the sole reason you became an author: writing.

Pro #3: Street cred

If the publishing company accepts your manuscript, it’ll put its fancy logo on the spine and title page of your book.

But why does that matter? 

The symbol is the golden ticket to being sold at major book sellers. In fact, most well-known book vendors won’t even sell a book unless it is backed by a publishing company.

It also creates brand reliability—it lets your future readers know that this book was good enough to be picked over thousands of others by industry experts.

This doesn’t mean that only the best books get picked up by publishers. Traditional publishing involves a lot of luck—there are plenty of famous authors who were rejected time and time again before finally landing on the right publisher’s desk. Many of the best books out there may still be sitting on their authors’ computers, untouched, because their writers grew tired of reaching out to agents and publishers. 

What are the cons of traditional publishing?

Con #1: Lots and lots and lots of waiting

Unlike self-publishing, where you work on your own schedule and at your own pace, traditional publishing leaves you at the mercy of others.

To begin, you will need to wait for a literary agent to agree to take you on as a client. They receive thousands of interested clients annually, so it can take months or even years to be accepted.

Louisa May Alcott
Even beloved authors like Louisa May Alcott have gotten rejected by traditional publishers.

You’ll also need to grow a thick skin, as you will almost certainly receive multiple rejections. Before she published Little Women, Louisa May Alcott received a rejection letter from a publisher who stated quite plainly, “You can’t write.” Fortunately, most rejections aren’t as personal as that, but you’ll still need to get used to hearing the words not interested

If and when your book is accepted by a literary agent, you are looking at about a two-year process before it will hit shelves. You have to wait to receive a contract, agree to it, sign it, deliver your manuscript, work on edits and revisions, and wait on the design team to create a proper cover and layout. 

In short, self-publishing is often faster than traditional publishing because the author is in control. But we still recommend taking advantage of having complete control and spending as much time as you need working with editors and book cover designers on making the best edition of your novel possible.

Con #2: Limited creative freedom

Just because you are the author doesn’t mean you get a complete say in what is or is not included in your book.

When you sign your contract with a publishing company, you give them the right to help adjust the contents of your novel. They may tell you to lose a certain subplot, change things about the characters, remove entire sections of the novel, or write in plot twists and turns you hadn’t planned on. 

Though you can negotiate with them on some of these changes, it’s not uncommon for publishers or agents to set ultimatums—if you refuse to make a change they request, you could lose your contract entirely. 

Con #3: Smaller profit margins

All the wonderful help you received getting your book to a professional standard doesn’t come for free.

Any profit you receive on your book will be split among you, your agent, your publishing company, and the bookseller. 

So instead of profit margins of 35 to 70 percent (the standard e-book profit margin through Kindle Direct Publishing on Amazon), you will receive a profit margin somewhere between 6 to 25 percent. 

If your book becomes a massive best seller, this may not be a big deal. However, if sales are on the conservative side, you may find yourself pining after that greater royalty share you could get from Amazon or other online platforms.  

Should I self-publishing or traditional publish?

So which is better, self-publishing or traditional publishing?

Ultimately, it all depends on what works best for you

If you enjoy setting your own schedule and having complete control, higher profit margins, and full creative freedom, then self-publishing is probably your best course of action. 

If, however, you became an author to write; if you have no interest in things like marketing, design, and publication; if you don’t mind sharing responsibility and creative control, then traditional publishing is the path for you.

You can also choose to do a combination of these two processes. You can start out reaching out to traditional publishers, and if you grow weary of waiting or can’t find the right fit, there’s nothing to stop you from taking the self-publishing route later on.

The book is yours, and so, too, is the decision of how you publish your book.

Which will you choose?

Categories
Resources for Authors Writing Advice

How to write a book from scratch

So, you have an idea for a book. Excellent.

Every great novel starts with an idea, but few of those ideas ever make it to bookshelves. Why? Because writing a book from scratch takes a lot of blood, sweat, and tears (and maybe a few bottles of bourbon).

Fortunately, with some smart planning and disciplined practice, you can take that kernel of an idea and get it onto the page.

Whether all you have right now is a premise, or you’ve made a start and become stuck in a novel writing rut, you’re in the right place. The team of book editors and experts at Invisible Ink have put together this guide to get you from idea stage all the way to a manuscript ready to hit the shelves (or e-libraries).  

On that note, Invisible Ink will shortly have more guides for DIY self-publishing and marketing, so be sure to check back soon.


Forming good writing habits

Writing habits aren’t ingrained in us—we have to learn them first.

Even then, some of the most renowned writers in the world are self-proclaimed masters of procrastination.

That’s why setting yourself up with good habits from day one is every bit as important as your storyline.

Become a master of self discipline

There will be days where you don’t want to write. Where the blinking line on your Word document teases you with every second that passes without new words on the page.

Write anyway

Setting up your space

Being organized doesn’t start and stop with your pen and paper (or Word document).

Creating a good writing space can help give you a physical realm where you can enter into the right mental space for your work.  

A tidy desk, ergonomic chair, and calm setting are the basic key elements, but think about what sparks inspiration. Perhaps having living things—such as plants or a fish tank—will bring out your muse. Having a bookshelf stocked with your favorite authors and dictionaries can also help alleviate those blank-minded moments.

That said, a good writing area doesn’t have to be a spot in your own home. You can write in libraries, cafes, coworking spaces, and even places such as airports. Your comfort and concentration is what is most important, whatever that means for you.

Pro-tip: Keep a pen and a notepad on hand at all times should genius strike at an unlikely moment.   

Tools for writers: What software do you need?

Let’s take a moment to be grateful for the industrial revolution. This was the spark that gave us typewriters, and today, you can easily access novel writing software that Charles Dickens could have only dreamed of.

All you need to do is a little research to make the most of them. Here are some of the most common software tools for writers today:

  • Microsoft Word The most common document creator, and a vital tool if you plan to submit your novel to editors, agents, and publishers.
  • Scrivener Many writers swear by this organizational document creation tool, ideal for writers who like lots of organization.
  • Dropbox A good option if you plan to write on several machines, such as a laptop or desktop. Store all your documents in one place.
  • Evernote This tool allows you to take notes, create lists, and to-do lists. A helpful service for those who like everything noted and ordered in one place.
  • Hemmingway App A clever app that highlights ways to improve your copy, such as by pointing out passive voice. A good tool for your first draft.
  • iMindMap Mind mapping software that helps you create clear, beautiful maps to plan your outline (if you prefer this method).
  • Blurt A multi-function writing tool that highlights errors, prevents you from editing your own work too soon, and keeps you focused.
  • Dragon Naturally Speaking A voice-to-text tool that transcribes your words up to three times faster than typing. Ideal for getting a lot of words down quickly, but you’ll likely need to do more editing down the line.

Defining your genre and audience

Beginning a novel isn’t about sitting down and simply starting to write—there are a few vital planning steps to take before you can put pen to paper (or fingertips to keyboard).

Your first steps will instead be to make some key decisions and create some form of an outline for your novel. (Don’t worry, pantsers, in your case this will be a very general outline mostly for continuity’s sake.)  

Which genre is your novel?

Your spark of an idea might be what inspired you to write a book, but if your goal is to sell it, you’ll have to think about the genre, and by proxy, your audience.

Many writers will stick to genres they love to read themselves, which keeps passion alight and gives them a strong baseline understanding to start from. Others will want to take a step outside their comfort zone and try for a new genre or audience that may not be what they’re used to.

Once you have a firm idea of your genre in mind, take steps to familiarize yourself with it:

  • Read popular books within the genre
  • Read bad books within the genre
  • Read interviews with popular authors in the genre
  • Learn about the usual tropes to know what people expect (and how to surprise them)
  • Research reviews—what do readers like and dislike about books in this area?
  • Put together notes on the typical reader for this genre (age, gender, interests)

As soon as you know your genre and your typical audience member, every tough decision you have to make during writing can often be solved by asking yourself:

“Will my reader enjoy this?”

Become part of a writing community (or three)

Sooner or later, you’ll need to rant, ask for support, bounce ideas around, or simply share your thoughts with a group of people who know exactly what you’re going through. So where can you go to find these communities?

Twitter

Though there are many Facebook groups for writers out there, few are as active and far-reaching as Twitter. To find these communities, all you need to do is search for some of these hashtags, then start following and interacting with others who use them.

  • #WriterCommunity
  • #5amWritersClub
  • #amWriting
  • #WritersLife
  • #IndieAuthor
  • #Romance #YA #Paranormal (etc)
  • #SmashWords
  • #WordCount
  • #WriteChat

What is NaNoWriMo?

November is National Novel Writing Month, known as NaNoWriMo (there’s another hashtag to look for). Each year, participants strive to write a novel in 30 days. They aim for a manuscript of 50,000 words in this time, and have the full support of an online community in doing so.

Similarly, Camp NaNoWriMo is an online community for writers. However, this initiative sees writers take a “virtual writers retreat”, where you can work on anything from poems to short stories to novels in a creative online environment every April and July.


2. Determine your preferred organizational method

The process of creating multiple drafts, weaving a storyline (or several), crafting engaging characters, and every other element of book writing is complex.

Even if you aren’t usually the type to write out a highly detailed outline, you will need to organize your thoughts and ideas, character arcs, twists, dramatic moments, and settings into some form of an outline.

Plotting vs Pantsing vs. Plantsing

This is around the time when most writers will find out if they’re a “plotter” or a “pantser”—two distinct novel writing outline methods.

Plotters are the organized type—they like to lay out all of the details of their plot from start to finish, and they probably own an array of Post-It notes.  

Pantsers are named for flying by the seat of their pants—these writers like to let their story lead them, rather than the other way around, and largely make up their plot as they go.

Plantsers is a relatively new term, named obviously for people who still like an overarching novel outline, but don’t need it to be as detailed and thorough as the plotters of the world.

Each of these methods is valid, and what’s most important is what feels most comfortable to you. However, even if you are firmly in the “panster” camp, some organization throughout the process is a must.

There will always be room for off-the-cuff ideas and twists in your novel, but having a roadmap from the start will help you move through the process, and keep you on track when it starts to feel overwhelming.

How to write a novel outline

Outlining your novel will be key to your success, and there are countless ways to do it.

No matter the method, an outline serves to:

  • Avoid plot holes
  • Keep you focused
  • Help you finish faster
  • Ensure the storyline makes sense
  • Let you work out of order
  • Define your writing goals

Pantsers, you might not be looking to choose an outlining method per se, but you will still need some way to keep track of everything. This could be a spreadsheet to note down character details (such as appearance and traits), place-name spellings, and loose ends. Whatever works for you!

Let’s dive right in.

The Snowflake Method

One of the more popular routes in outline creation, the Snowflake Method, is the brainchild of author Randy Ingermanson. In this method, you start with a basic plot and expand it little by little.

To begin, write a one-sentence summary of your novel. Expand this into your “elevator pitch”, a short paragraph explanation. Next, expand that into a page, and so on and so forth.

Continue until you have a fully formed snowflake, complete with characters, plot points, problems, important scenes, and other details. If you want more details on how to write using the snowflake method, stay tuned—we’ll have a whole blog dedicated to it soon.

The Freytag Method

Freytag's Pyramid | Invisible Ink EditingThe Freytag Method mirrors a common story structure you have likely already seen: exposition, rising action, climax, falling action, and denouement.

This style, created by German novelist Gustav Freytag, allows for a basic level or organization and structure but leaves the finer points up to your imagination.

To follow this structure, you can essentially map the basics of your plot onto this structure, then begin writing, expanding each one until you have a fully formed manuscript.

The Chapter-by-chapter Method

This method is an obvious one, and it goes by many names, but none so transparent as the “chapter-by-chapter method.”

With this approach, you will come up with a title for each chapter, then note down key points or events for each chapter.

If the drafting process intimidates you, this route can be a good option as you’ll know you have everything in place to work through your first draft quickly.

It will naturally take longer to make an outline one chapter at a time, but it will make your draft faster and easier.

The Reverse Method

In the Reverse Method, the first thing you do is write the ending.

As soon as you’re happy with it, work backwards. Add a beginning, and fill in the major plot points that work towards this ending.

Knowing exactly how it all ends from day one will help you spend the entire story working towards those closing chapters.

The Draft Zero Method

Dyed-in-the-wool pantsers, this may be the method for you.

The draft zero method is also known as the “pantser’s compromise.”

Instead of an outline, you simply start writing. And instead of a full draft, you write 100-200 pages of ‘draft zero’—the draft that comes before a draft.

This method lets you fly by the seat of your pants, but still have a chance to work out plot holes and plan for writing devices with this quasi-outline.

No matter your planning style, once you feel as though you have prepared enough, it’s time to start the first draft. Before you dig in, make sure you understand what elements go into a good novel…

The 10 essential elements of a good novel

There are just 26 letters in the alphabet, and even though you’ve likely been familiar with them since you were a child, it’s surprising how daunting they can become when it’s time to start on your book.

That said, there’s only one real way to write a novel—one letter at a time.

Here are the elements of a good novel that you will need to remember as you work through your first draft.

1. Showing vs Telling

Note: Check out our full guide on mastering showing vs. telling.

It’s one of the most common writing tips across all forms of written work, but even then, there is still no way to understate the importance of showing instead of telling.

In fact, publishers will regularly turn down manuscripts simply due to too much reliance on telling. This style is dull for readers, and prohibits you from sharing a compelling and realistic world.

The good news is, even if you have created a habit of telling all of the time, it is something you can work on and improve with advice, practice, and great editing.

Learn how to kill those bad telling habits and share your story with the world by showing with our in-depth guide on how to master showing vs telling.

2. Story arcs and plot styles

All stories that have ever been told, from Hamlet to 50 Shades of Grey, fall into one of just a smattering of plot styles.

Also referred to as story arcs, these categories encompass a huge bulk of the tales told throughout human history—and some of today’s most popular novels fall into these categories as well.

Of course, there is some disagreement about exactly how many there are. Some observers note just seven, while others count as many as 20 or more.

In Christopher Booker’s (an aptronym if there has ever been one) The Seven Basic Plots, he covers nine overreaching plot types:

  • Rags to riches (a commoner finds greatness)
  • Comedy (a humorous, satirical, or happy-ending-style novel)
  • Tragedy (the hero fails greatly and is perhaps destroyed in the end)
  • Overcoming the Monster (the hero destroys a great evil)
  • Quest (the hero goes on a journey for a great prize)
  • Mystery (the hero attempts to uncover the truth)
  • Voyage and Return (the hero discovers and loves a new world, but eventually returns)
  • Rebirth (a character is trapped in a terrible situation, then freed)
  • Rebellion Against “The One” (a hero rebels against an all powerful entity)

Some of these may resonate with you, or your novel may fall into more than one of these categories. Still others may not find that any of these archetypes fit, and that’s fine as well. No matter where you fall, however, you still need to have a beginning, middle, and end.

3. The beginning

Not only is the beginning vital to grabbing a publisher’s attention, the real test lies with your reader. In fact, many readers these days follow “The Rule of Fifty,” where if a book doesn’t grab them in the first 50 pages, they give up on it.

When Readers Abandon Books | Invisible Ink Editing

There are many ways to create a gripping beginning. Keep in mind that if you genuinely think it would appeal to you as a reader, it will likely appeal to your audience, too.

Here are a few techniques to try:

  • Surprise, delight, intrigue, or terrify your reader in the very first line
  • Begin in a scene, rather than with exposition
  • Up the stakes with a big turn of events
  • Establish your hero as relatable and likeable
  • Don’t go into too much detail (you have a whole novel to add detail)
  • Feature a cliffhanger in the first few pages
  • Create an engaging setting

4. The middle

The middle of the story is often the toughest to write. Writers tend to know how they want it to begin and end, but the middle can be murky, and it’s common for the pace and intrigue to slow down in this section.

Here is a good time to fall back on your novel outline—this will help drive you through the middle of the story, include points of interest, and keep your reader hooked until the final payoff.

Try these novel writing tips:

  • Create new complications or obstacles for your hero
  • Write your character into a corner
  • Add a sub-plot or two (that tie in to the main story arc)
  • Change the setting
  • Expand on minor characters
  • Introduce a plot twist

5. The ending

The final act of your book is can be very exciting to write, but it brings its own challenges.

You arrive at the climax of the story arc, and as a writer, you start to see the light at the end of the tunnel. For these reasons, some writers will be tempted to rush through this stage, but it’s important to pay just as much attention, and give just as much care to this section as any other.

Here are a few ways to ensure a satisfying ending:

  • Go for the heart—make your reader feel something
  • Ensure the end is logical—any big surprises should still make sense
  • Create a satisfying ending, even if your story is a sad one
  • Complete your character arcs
  • Leave something to the reader’s imagination
  • Avoid clichés and cop-outs (a deus ex machina is generally considered a no-go)

6. Compelling characters

Your characters are the heart and soul of your story, and if your reader doesn’t care what happens to them, you’ve got a serious problem. Characters are often the most memorable part of a good book, so if you want to know how to write a novel that sells, focusing on characters is smart.

Realistic characters

One of the most important character traits is that every single one of them must be realistic. No hero is without their flaws, and it’s extremely rare that a villain is completely evil. Even Lady MacBeth and Nurse Ratched had their believable (if horribly misguided) motivations and character traits.

Likeable characters

Your characters must also be likeable. It should come as no surprise why so many heroines in romance novels love books—that’s a shortcut to ensuring the reader feels some familiarity with the protagonist. Similarly, that’s why so many protagonists have tragic pasts (Harry Potter and Batman), as feeling empathy for a character is an easy way to become attached to them.

Character flaws

Though your main characters should be likeable, they also must have flaws to make them realistic. No one is perfect, and a protagonist that has no weaknesses or dislikeable traits will likely bore your readers. Some flaws your characters might have to make them more interesting:

  • Impulsivity
  • Prejudice
  • Dishonesty
  • Extreme pessimism
  • Blind optimism
  • Awkwardness/poor social skills
  • An unpredictable temper
  • A sarcastic/cynical attitude
  • A lust for power

7. Natural dialogue

Compelling characters also don’t speak like robots. If your dialogue is stilted or outright unrealistic, it will be tough for the reader to immerse themselves in the scene and make that connection.

8. Character arcs

Finally, the most compelling characters are those with arcs. A character arc is the transformation of a character throughout a story, and it can be a physical change, a shift in beliefs or values, a new personality, or practically anything in between.

From good to bad, bad to good, sad to happy, shy to sassy—so long as there is a believable and event-driven change in your character, they will likely be far more engaging than a one-note protagonist.

9. A supporting cast

Though there are some books out there that have only one or two characters, most books have a cast of characters to round out and reflect your leads. Secondary and tertiary characters can be anyone from your leads’ family members, friends, lovers or colleagues to complete strangers who somehow cross paths with your protagonist.

Though they will have less “air time” as your lead characters, they still must be compelling and as realistic as your lead cast. If you can’t find a way to make them realistic and valuable to the plot overall, then they will likely be cut by your book editor.  

10. A strong setting

From jail cells to Jurassic Park, a good setting is a telltale sign of a strong novel. The backdrop of your novel can almost be a character itself if you describe it well and use it to help move the plot forward.

A novel setting doesn’t have to be outlandish and extreme—some of the best stories are told in suburbs, kitchens, and office buildings. But remember that your ultimate goal is to draw your reader into a brand new world—how you describe that world can make or break the reading experience.

Completing your first draft

With all the essential elements in place, it’s go time. Now comes the moment when you truly start fleshing out a draft, but first…

Choosing the right narrator

The rule of thumb in finding your narrator is to do whatever feels natural to you. The narrative style will play a key role in outlining your story, as it will be key in sharing information with the reader.

Here are the six main types of narrator:

First person

When your story is told from the perspective from one of your characters, usually the protagonist. Example: “I woke to the sound of someone banging on my door.”

Second person

A rare narrative style, second person speaks directly to the reader with the use of “you.” Example: “You woke to the sound of someone banging on your door.”

“You are about to begin reading Italo Calvino’s new novel, If on a winter’s night a traveler. Relax. Concentrate. Dispel every other thought.” – Italo Calvino

Third person

Similar to the first person, except ‘he’ or ‘she’ is used to describe what a character is doing, feeling or thinking. Example: “She woke to the sound of someone banging on her door.”

Omniscient

An omniscient narration style allows the narrator (usually not a character but more the voice of the storyteller) to know all things, tell the story from multiple points of view and share the thoughts and feelings of each character.

Dan Brown’s Da Vinci Code is a modern example of omniscient narration, as the reader learns what the characters are doing and thinking, and is also offered additional information outside of character movements.

Unreliable narrator

When a narrator either bases their telling of the story on incorrect information or assumptions, or purposefully deceives the reader.

Consider Vladimir Nabakov’s Lolita. Narrator Humbert Humbert constantly justifies his shocking acts with his own misguided views on other characters in the novel, making him unreliable in offering an accurate retelling of events.

Observer

When a narrator is either first or third person, but is not part of the major story. This narrator is also sometimes known as a witness.

A famous example is The Great Gatsby. Narrator Nick Carraway is Gatsby’s neighbor, but not as central a character in this novel such as the likes of Jay Gatsby or his cousin Daisy Buchanan.

Choosing your tense

Your tense is the when of the story. Is it happening as the reader turns the page, or is it happening in the past?

  • Past tense is often the default tense, and while it is not intrinsically better or worse than present tense, it is often seen as the easiest for new authors.
  • Present tense is less common, and again neither better nor worse than past tense. It is more commonly used for novels with a lot of action (think Hunger Games).
  • A mix of tenses is also an option. Your novel can be set in the present tense, with flashback chapters in the past tense.

Either way, it’s extremely useful to decide on your tense before you start writing. Changing from one to the other half way through a novel can take a lot of time to alter after the fact.

Writing the damn thing

Once the planning stages are complete, the toughest part about novel writing is simply sitting down and getting it done.

Your only goal: write every day.

There are some methods you can use to help yourself stick to a daily writing schedule:

  • Book writing time into your calendar
    • Choose the time when you feel most motivated, whether that be first thing in the morning or just before bed
  • Switch off your phone
  • Block your social media (apps such as Offtime can help here)
  • Make handwritten notes instead of digital ones
  • Write in a non-linear fashion (write a scene from the middle or end of the book if you feel more interested/engaged in that scene)
  • Change your setting (writing in a coworking space or café instead of at home)

Don’t forget that this first draft is just that, a draft. No one will see it but you, so it doesn’t matter if that sentence is a bit cliché, or that piece of dialogue isn’t sharp enough.

Editing comes later. For now, all you need to do is keep writing. Even if you don’t want to work on the novel you have in mind, you still should take time to write. Scribble notes in a journal, work on a completely different story, write a love letter to your partner—whatever it takes, put pen to page every day.

From first draft to second draft (and beyond)

With your first draft in front of you, take a moment to breathe and pat yourself on the back. The groundwork is done.

Now it’s time to polish and perfect that manuscript into something to show the world.

Defining your self-editing style

When it comes to editing, whatever works for you is the best route to take.

Some will edit as they go, while others will just focus on getting words on paper. Some will work in chronological order, while others will edit what they feel like that day. No matter what your groove is, find it and stick to it.

Edit as you go

This style means writing a sentence, paragraph, or page, then editing it immediately. It has the benefit of being able to move on knowing you have improved your work already, but it can slow you down if you spend too much time reworking your words straight away. If you find yourself getting upset about your own words, or fighting the urge to delete huge paragraphs of text, it may be best to put off editing before you get lost in a self-editing dead end.

Edit in sections

This style means editing in any kind of section. This could be a chapter, a scene, or simply everything you wrote the day before. This route allows you to get your words on paper quickly without fussing about minor issues, but also gives you time later to tidy things up before moving on to the next section.

Edit at the end

Editing at the end is often preferred by those who simply want to write the draft and get that part of the work tidied away. This allows you to write a draft more quickly; however, it can mean that you miss plot holes or other issues that you would have spotted sooner otherwise.

Self-editing is a vital part of writing your book. While it’s important to be kind to yourself and not simply delete huge swathes of writing, it’s also key to go through your work before handing it over to a professional editor.

This ensures your editor doesn’t spend their time (and your money) fixing basic mistakes and finding obvious plot holes, too many examples of telling instead of showing, and other things you should be able to spot—and edit—yourself.

You can use your own knowledge, as well as online tools and editing apps to make this essential first edit.

Here are a few simple things to watch for as you edit:

  • Convoluted words where simple words would do
  • Typos you regularly make
  • Filter words that clog up your language
  • Telling vs. showing
  • Unnecessary information and over explanation
  • Cliché sentences
  • Overused words

Need more help? Learn how to edit your own novel in our comprehensive guide.

Alpha readers vs. Beta readers

You’ve finished your first draft, given it a strong edit, and you’re ready to show it to someone.

However, the next step is not a professional edit. Instead, seek feedback from peers and workshops for another check. This stage of editing is typically taken on by alpha readers and beta readers.

Alpha readers are the very first to read a draft. They are often very close to the writer, and are absolutely trusted by the writer to read those words even before they are polished. An alpha reader’s job is to check for any major glaring errors or plot holes and provide feedback.

Beta readers come in at a later stage, usually after the first draft has been self-edited and seen by alpha readers. A writer will often have specific questions for a beta reader, such as whether the reader believes the dialogue is strong enough, or if a character’s motivations are clear. They could be a friend or family member, or even a stranger with an interest in writing or editing. Their job is to provide feedback from a final reader’s perspective.

David Mitchell Quote | Invisible Ink Editing

How to handle feedback

Taking on feedback is easier said than done. You’ve probably spent months or even years on this draft, so it can be a raw and uneasy feeling to hand it over for criticism.

You will need thick skin. And you will also need to ask more than just your friends and family to ensure you receive any brutal truths that you need to hear.

To get the most out of your beta readers, you should also prepare a few in-depth questions to ensure your draft is clearly understood, and that any areas you are unsure of are addressed.

A variety of opinions is ideal, but it’s also important to trust yourself and make judgments about which pieces of feedback to ignore, and which ones to take on board. Finding patterns in your feedback is often a good indicator that something needs to change, but if you’re not sure, make a note to ask your professional editor about it.

Now it’s time for a professional editor

A professional edit can take your manuscript from good to great, or from great to excellent. It can be the cherry on top that helps you catch the eye of a publisher, or simply ensures your online reviews will focus on things other than how many typos there were in your manuscript.

Ready to lose the errors but keep your voice? Submit your work to the team at Invisible Ink Editing for a free sample edit, and a quote for the full manuscript.

How to prepare your manuscript for an editor

There are a few quick tasks you can complete to prepare your manuscript for a professional edit.

Firstly, run a spell check one final time—it’s always hard to see your own errors, but another check may pick up a few more.

Next, be sure to use standard editing format. We will soon have a full formatting guide, but for starters make sure your manuscript has:

  • 12-point font
  • An easy to ready typeface (Times New Roman is fine)
  • 1.5 or double line spacing
  • Single spaces after periods

Notes for your editor

Prepare a few notes that your editor can read before starting the manuscript, so they know a little about what to expect, and so they’re aware of any questions you may have. Your notes should contain:

  • The synopsis of the novel
  • The manuscript’s history of editing (who has read it, how many times it has been edited)
  • Any questions or concerns you have (put them in a separate document so your editor can read them before, or leave them until after their first read)

To see exactly what happens (or should happen) at each stage of the editing process, read our six-step author’s guide to the editing process.  

Final thoughts

As soon as you hit that submit button, it’s time to relax, treat yourself to some time away from the keyboard, and wait for your editor to get back to you.

There will be more work to come once your editor responds, including dealing with changes and edits, and then taking the next steps toward publication.

We will soon have guide on getting published, but for now, know that Invisible Ink Editing is with you every step of the way.

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Resources for Authors Writing Advice

How to master showing vs. telling Show more and tell less to build a compelling novel

“Show, don’t tell.”

Nearly every writer will hear these three words at some point. You may have heard this phrase in a creative writing class, or from your beta readers or book editors. It’s by far the most common piece of advice we give out to our clients at Invisible Ink Editing.

There’s no doubt that showing vs. telling is one of the most challenging parts of writing fiction. Too much telling is also one of the top reasons editors and publishers reject a manuscript. Fortunately, with practice and dedication, you can overcome it. This guide will help you understand the issue better and give you the tools you need to defeat the habit of showing vs. telling once and for all.

Coming soon: Showing vs. telling worksheets

Once you’ve finished this article, check back soon—we’re currently putting together a number of worksheets for authors who want to improve their showing ability and reduce their telling tendencies. These worksheets will cover:

  • Showing Plot | Overcoming exposition and summary issues
  • Descriptive Telling | Understanding the difference between description and showing
  • Real Characters | Making your characters do the hard work of showing
  • Believable Dialogue | Dialogue tactics to show more and tell less

Be sure to follow us on Facebook or Twitter to get updates about this article and all of our advice for authors.

The definition of “Showing vs. Telling”

Let’s start with the basics. To understand showing vs. telling, you first need to understand what each of these words means in the particular context we’ll be discussing in this post.

Telling uses exposition, summary, and blunt description to convey the plot of a story.

Showing uses actions, dialogue, interior monologues, body language, characterization, setting and other subtle writing tactics to pull readers into your story.

Showing vs. Telling means your writing paints a picture instead of simply summarizing a story’s main points.

These are the most basic definitions, but it can still be a hard concept to grasp without examples. In fact, defining these concepts is an example of “telling”: You’re getting just the facts, and not much else.

If these definitions aren’t working for you, here’s a different way to think about showing vs. telling.

The movie theater scenario

Imagine this scenario: You’ve got tickets to see the new Ghost Heist IV, which came out last week. Ghost Heist III was one of the best movies you’ve ever seen, and you can’t wait to see the action-packed car chases, the spooktacular jump-scares, and the steamy paranormal romance.

You get to the theater and patiently wait in your seat, munching popcorn amongst the other chattering movie-goers. Finally the lights dim, and you wait for the opening credits to start rolling. Instead, you see a man walk out from backstage, pulling a stool behind him.

The man takes a seat on the stool as a spotlight illuminates him. He begins to speak in a loud voice:

Microphone stand and wooden stool under a spotlight on a stage

“The opening credits are big and bold red letters,” he announces. “In the background we see a car chase in progress. One vehicle is a yellow truck, the other is the classic Ghost Rider van. They are in a nameless city…”

The audience begins to boo. A few people throw popcorn up on the stage, and soon they begin to file out of the theater. Utterly disappointed, you join the line outside to get your money back.

When people go to see a movie, they want to be transported out of reality for a couple of hours. They want to hear the big explosions and see the visuals in 3D. In other words, they want an immersive experience—that’s why theaters dim the lights and spend money on bigger, better sounds systems and screens. They don’t want to just be told the plot of a movie. They want to experience it themselves.

People read novels for largely the same reason—they want something that will take them to another world. If you rely on too much telling in your novel, you will become the man with the stool in the example above. Your readers will feel ripped off, because over-telling makes it impossible for them to feel immersed in the story. They need minute details, subtle hints, and realistic characterizations to truly experience the story.

Hopefully this helps you get a basic understanding of the importance of showing vs. telling. (If not, don’t worry—we have another example coming up a little later in this article.) In the next section, we’ll dig deeper to explore why too much telling and not enough showing can be detrimental to book sales.

Why too much telling is bad for readers

Think about what makes reading a good book so pleasurable. A novel you connect with can capture your attention for hours at a time and stick with you for years. You can fall in love with characters, or want to kill them, or be horrified by them. A good read is thrilling and exhilarating—and if a book really captures you in this way, then you know the author has done a masterful job of showing.

A book that tells too much, on the other hand, will leave the reader feeling flat or frustrated. Excessive exposition takes away some of what we love most about reading.

Telling murders suspense.

Showing in a novel is like leaving a trail of breadcrumbs for the reader. You want them to be compelled to turn the page, to find out what happens next. To do this, you need to drip-feed them information. It is true joy for a reader when a piece of information they picked up on page twenty-two becomes significant on page one hundred ninety-four. These kinds of joyous discoveries are one of the greatest aspects of reading, and why we often re-read our favorite novels.

If a good book is like leaving breadcrumbs for your reader to follow deeper into your story, then over-telling is like throwing a loaf of bread at them. By giving them all of the vital information at once, you take away the enjoyable experience a reader has of trying to figure out exactly what is going on. A reader goes into a book wanting to be entertained and perhaps challenged a bit—if they wanted “just the facts, ma’am,” they could read the synopsis of your novel and get the same emotional experience in a fraction of the time.

Telling puts up a wall.

Reading a good book should feel like jumping into the deep end of a pool. Once a reader opens the cover, they want to feel completely captured by the story. Reading should be a deep and immersive experience—which means the author needs to use deep and immersive storytelling tactics. Plain “telling” is the opposite of this. Instead of providing a diving board for your readers, you put up a wall that prevents them from getting deep inside the story.

Telling is just plain boring.

There’s no getting around it—telling a story is one of the most effective ways to bore your readers to tears. Without mystery and depth to keep them engaged, your readers will very quickly guess what will happen next, or else they won’t care enough to stick around and find out. Instead, they’ll put down your book and find something that draws them in and keeps them guessing.

Now that you understand why showing vs. telling is a big problem for your readership, let’s switch to the author’s perspective. Why is showing vs. telling such a common issue?

Why so many writers struggle with showing vs. telling

If you’re an aspiring writer, you’ve probably heard this before: “I also have an idea for a novel!” It’s something people often say after they find out you’re currently working on or have already published a novel yourself.

All novels start out as ideas, but not all ideas turn into novels. In fact, the sheer number of people who claim to have “a novel in them” is evidence that coming up with ideas is the easy part. Coming up with good ideas is the next step, and significantly more difficult.

Once you’ve got the kernel of a story, the real challenge begins: turning that idea into a fluid, well-written novel. The most challenging part is the act of translation from concept to compelling manuscript.

Related: How to write a novel from scratch

What so often happens for writers, particularly those just starting out, is that they put their idea down on paper and stop there. They see the act of writing a novel as writing down the details of the plot from start to finish. Even the most exciting, inventive plot, however, will still be just an outline if it’s written without a storyteller’s finesse.

What are some of the main challenges about showing that make it so difficult for so many authors?

Showing requires subtlety. Perhaps the biggest challenge of showing is to be able to convey the facts and nuances of your novel through subtle actions, descriptions, and dialogue. The other challenges outlined below all contribute to the overarching issue of subtlety.

Showing requires unbridled creativity. If you want to be subtle, you’ll need to be creative. A creative premise for your novel is one thing, but the true creativity comes when it’s time to put the pieces of your outline together in a way that hooks a reader and pulls them along to the last word.

Showing requires human understanding. Much of the art of showing has a foundation in human psychology. As a writer, you need to understand your characters better than anyone else—how they act, react, gesture, and speak. A realistic character isn’t an easy thing to conjure up, but a believable cast will make all the difference when it comes to showing.

Showing requires a diverse vocabulary. We’re not saying you need to use multi-syllabic words in every sentence, but you do need to have a vocabulary broad enough that you can convey the subtleties needed for strong showing in your writing.

Showing requires the ability to self-edit. The book editing process is vital for a number of reasons, one of which is the chance to eliminate some of the telling you may have done without realizing it. Heads up: This may mean “killing your darlings”—eliminating some of the passages of your novel that you love most dearly.

Showing requires trust in the audience. Often, authors end up over-telling because they are afraid their audience won’t understand what they are trying to say. While clarity is certainly important in any novel, a good writer must walk the tightrope between over-explaining and giving away just enough.

Showing requires practice. A lot of practice. No one is born a perfect writer, and nearly every major author who has dispensed writing advice has said something along these lines: If you want to succeed, you have to spend a lot of time writing.

The Little Red Riding Hood showing vs. telling example

Let’s look at another example of showing vs. telling, this time using a familiar story: Little Red Riding Hood.

Given that the story is a fairy-tale, most of the versions we know well are very much about telling, and not showing. In other words, it’s a simple story that’s usually pretty scant on details. For example, if you were to explain this story to someone who had never heard it before, you might say it like this:

Little Red Riding Hood was a young girl who decided to pay her grandmother a visit. On her way to her grandmother’s house, while passing through the woods, she encountered a big, bad wolf who tried to eat her. She ran off, but he was faster and got to her grandmother’s house first, where he promptly ate the old woman and dressed in her clothing. When Red arrived with her basket of treats for grandma, she saw the wolf and was immediately suspicious.

“My, what big eyes you have,” she said.

“The better to see you with, my dear,” the wolf said.

Red proceeded to make a few more comments about the size of the wolf’s ears, nose, mouth, and finally…

“Grandma, what big teeth you have!” Red said, feeling scared.

“The better to eat you with, my dear!”

The wolf grabbed Red and ate her.

A little later, a woodsman showed up at grandma’s house. He came inside and saw the wolf in grandma’s clothing, but saw through her disguise right away. He went over to the wolf and used his axe to cut open his stomach and pull Red out, safe and sound.

In this version of Little Red Riding Hood, you are only giving the details absolutely necessary to tell the story from start to finish. Remember the old police-movie phrase, “Just the facts, ma’am”? That’s a phrase you want to keep in mind when you’re writing, because if you’re just giving the facts and nothing else, you’re not showing a story—you’re providing a summary.

To bring the reader into the story, it’s important to include lots of details to draw a clearer picture. We won’t retell the whole story, but let’s start with one of the most exciting moments, when Red is examining her “grandmother.”

Imagine, instead, if an author wrote the story like this:

Red stepped over the threshold of her grandmother’s small cabin. Something smelled off—had Grandma left the eggs out on the counter again? Red wrinkled her nose. No, it wasn’t eggs; the smell was wilder and more gamey than that. Red clutched the basket tighter in her hands, feeling the wicker press into her fingers.

She looked over to her grandmother’s bed, and her stomach flipped. Grandma looked worse than she remembered. The old woman was wearing her favorite floral cap and matching gown, but the cap was pulled down so low that Red could barely make out her face. From the sides of her cap protruded two long ears, covered with wiry black and gray hair. Her ears stood straight up, pressing in the sides of the cloth cap and twitching slightly as Red spoke.

“Grandma… your ears. Are you all right?”

In the second version, we get many more details—we know how the cabin smells, what the basket feels like, what Grandma is wearing, what the wolf’s ears look like, and even a bit of history about Grandma’s tendency to leave out groceries. All of these details were absent from the “just the facts, ma’am,” version of the story.

It’s not just about drawing a clearer picture for the reader, but also providing subtle hints to the reader about our characters’ feelings and thoughts. In the first version of the above example, we are told that Red is “feeling scared.” In the second version, we are shown that she is feeling scared, because we know that her stomach flips, and we see her clutch her basket tighter.

Examples of over-telling aren’t always so obvious. In fact, the issue is typically more subtle, which makes it harder to identify. Fortunately, there are some red flags you can look out for in your own writing, as well as in the feedback you receive.

How to spot showing vs. telling

Though many teachers, editors, and readers are familiar with the phrase “showing vs. telling,” not everyone will use that exact wording. The reason? Too much telling and not enough showing in your story manifests itself in many different ways. Over-telling can affect everything from the overall plot of your novel to the conversations your characters have.

Telling words to watch out for

When you know your own plot inside and out, it can be very difficult to spot the instances where you are leaning more on telling rather than showing. However, there are some words that frequently seem to pop up like weeds around telling passages.

If you know telling is an issue for your current manuscript, it might be worthwhile to use the “find” function to search for some of these words:

Clearly/Obviously

Example Sentence: Maisey flashed a wide grin at Ben, obviously finding his joke funny.

Why it’s telling: In this case, we have an example of “over-telling.” The writer has actually done an ok job showing us that Maisey found the joke funny—a wide grin is an expression that suggests she found his comment humoros. Everything that follows the comma is unnecessary. If something is truly obvious or clear, it probably doesn’t need to be spelled out for the audience. If you are using the word “clearly” or “obviously” to explain something that isn’t obvious or clear, then you should instead find a way to use a gesture, piece of dialogue, or something else to show the audience what you want to convey.

How to show it: Maisey flashed a wide grin at Ben.

Told/tell/tells

Example Sentence: I told Layla the truth about everything—even about her father’s true identity.

Why it’s telling: Not surprisingly, the verb “to tell” can be an indicator of too much telling. Sometimes, it’s necessary to summarize dialogue that isn’t vital to the plot or to recap information the reader already has. Other times, though, summarizing dialogue is a lazy way of “telling” something rather than showing a conversation. Let’s assume that in this instance, Layla hasn’t yet learned the identity of her father, and that this is a turning point for her character. It would be much more exciting and engaging for the reader to see the actual dialogue and watch the expressions on Layla’s face, rather than simply be told that the conversation happened.

How to show it: “Layla, I-I don’t know how to say this,” I said, looking her in the eyes, “but your father was the man behind the wheel that night.”

 “What are you saying?” Layla’s voice was suddenly high-pitched. Her mouth opened and closed a few times, but no words came out. She took a deep breath through her nose and let it out in a shaky exhale. “You’re joking, right?” 

Pretty Language

Example Sentence: Keith felt a wave of despair wash over him as he watched the key disappear into the water.

Why it’s telling: Sometimes telling likes to cloak itself in pretty language. This may not seem like an example of telling, because of the florid language—despair “washing over” the character—does paint a bit of a picture. However, the author is still coming out and telling us exactly how Keith felt, rather than giving us visual or internal clues. For example, Keith could let out a cry or whimper, or he could desperately reach forward to try to catch the key, or he could think to himself, Oh no! Any of these options would put more showing into this sentence.

How to show it: A pained whimper escaped Keith’s lips as the key disappeared below the murky water.

 

How to spot showing vs. telling in feedback

If you find it difficult to spot over-telling in your own work, it’s likely that your beta readers or editors can help you spot it. However, not everyone uses the term “showing vs. telling,” so criticism about this issue might show up under a different, harder-to-recognize moniker. Here are a few common types of comments you might see, and what they actually mean about showing vs. telling. (Don’t worry—our worksheets will show you how to address all of these issues.)

Showing vs. telling feedback | Invisible Ink Editing

The feedback: Your story felt rushed.

What it means: Telling is very much like summarizing, and summarizing is what we do when we want to tell a story quickly. So it makes sense that too much telling will make a plot feel rushed.

The feedback: I feel like I didn’t know your characters very well.

What it means: The amount of “telling” in your story has alienated your readers from the characters. Telling is inherently a shallow way to tell a story, and it can make characters feel shallow as well.

The feedback: I couldn’t picture the setting.

What it means: Similar to above, the over-telling in the manuscript left out the vital descriptions and details that create a realistic setting.

The feedback: The storyline was predictable.

What it means: Too much telling can make readers feel like you’re hitting them over the head with the main plot points of your novel. Showing, on the other hand, uses subtle hints to lead readers through your story, keeping them hooked on wanting to figure out the plot on their own.

The feedback: There wasn’t enough dialogue.

What it means: If your novel has summarized conversations, rather than the actual dialogue, that means you are relying on “telling” the reader what your characters are talking about, rather than letting them speak for themselves.

The feedback: Your story feels like an outline.

What it means: This one is a no-brainer. “Telling” a story is basically like outlining it for the reader. If you see this, you know it’s definitely time to work on your “showing” skills.

If any of this feedback sounds familiar, or you think you might be too prone to telling and want to get better at showing, you’re in luck. Our team of editors is currently working on a number of showing vs. telling worksheets that will give you prompts and guides to improve your own showing skills. Check back soon, or follow us on Twitter or Facebook for updates!

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Invisible Ink’s list of the best books of 2018 | fiction And why we think aspiring writers should read them

Somehow, 2018 has come to a close. Over the course of last year, our team of six book editors managed to read nearly three million words from our clients! Despite all of that time delving into our clients’ novels, we managed to squeeze in a few more words during our free hours. (We know we’re addicted to reading!)

We’ve put together a list of the best fiction novels we read this year—and we want to make a very clear disclaimer here that none of the books on this list were written by Invisible Ink clients.

Below, you’ll find a list of 2018 book recommendations from our editing team, along with a brief synopsis, a review of why we loved it, and what we think our clients might be able to learn if they read it themselves. That’s not to say that every book here was released in 2018; rather, these are the books we happened to pick up between January and December.

So without further ado…

The best books of 2018 | fiction

The Power, by Naomi Alderman

The Power | Natalie Alderman | Invisible Ink EditingSummary: The Power chronicles an enormous shift in the balance of power on planet Earth, when almost all women simultaneously gain the ability to deliver massive shocks of electricity simply through touch. Suddenly, women are easily able to overpower men, and the tables turn on everyone from sex-traffickers to sultans. The book follows four primary characters during this moment: Eve, a rising religious figure; Roxy, the daughter of a British mob boss; Margot, an aspiring American politician; and Tunde, a sly male journalist watching events unfold through his camera lens.

Why aspiring writers should read it: We frequently remind our clients of the importance of transporting readers to a different world. Alderman is a master of this difficult practice, because she is a master of subtlety. While the changes happening in the world are incredibly explosive, Alderman gives the reader even more hints about the changes in the world through small bits of dialogue and interaction.

Amazon | Goodreads | Author Page

The Cabin at the End of the World, by Paul Tremblay

Cabin at the end of the world | Paul Tremblay | Invisible Ink EditingSummary: If there is anything more terrifying than renting a run-down cabin for your vacation, it’s having that vacation interrupted by four people, armed with rudimentary weapons, claiming that the end of the world is coming. This is the basic premise for Tremblay’s harrowing horror novel, which Stephen King himself called terrifying. Andrew and Eric, along with their adopted young daughter, Wren, are vacationing in the titular cabin in a remote part of New Hampshire’s White Mountains when this exact scenario plays out. With no wireless signal and the phone lines cut, the family has no way of knowing whether the four strangers terrorizing their vacation home are a group of crazed cultists or actual harbingers of the apocalypse. 

Why aspiring writers should read it: The entire novel contains only one setting (the cabin) and seven characters (three family members and four intruders). Tremblay’s novel is extremely restrictive, and yet every character in the book feels realistic and unique. The setting itself is wonderfully described, so much so that the reader also feels trapped in the cabin of horrors. If you are working with such restrictions, or you simply want to know what a fantastic modern horror story looks like, this one is for you.

Amazon | Goodreads | Author Page

Ella Minnow Pea, by Mark Dunn

Ella Minnow Pea | Mark Dunn | Invisible Ink EditingSummary: This novel, told entirely through letters written by various characters, takes place on the fictitious island of Nollop, off the coast of South Carolina. The residents of Nollop revere their namesake, Nevin Nollop, the creator of the pangram (a sentence that contains every letter of the alphabet). A statue in the center of town features his well-known pangram: “The quick brown fox jumps over the lazy dog.” When letters on the statue begin to fall off, the quietly tyrannical leaders of the town determine that those fallen letters should be banned. As you read the novel, the letters that make up the book’s text begin to vanish, and the characters have to come up with more and more creative ways to use their diminished alphabet. The novel is not only an excellent example of constrained writing, but also a fascinating tale of small-town dogma run amok.  

Why aspiring writers should read it: If you want to try your hand at constrained writing, Dunn’s novel expertly demonstrates how it can be done. Even without the vanishing alphabet, the fact that he’s written a novel using only correspondences will give you a good idea of how you can break away from traditional formats while still telling a compelling story.

Amazon | Goodreads

Tomorrow, When the War Began, by John Marsden

Tomorrow, When the War Began | John Marsden | Invisible Ink EditingSummary: Though Liam, our chief editor, is an American by birth, he’s been living in Australia for five years now. He’s still learning new things about the sometimes strange and usually beautiful culture there, and this book was a part of that effort. Tomorrow, When the War Began is the book that most high school students in Australia read, and lucky for them, it’s a good one. It’s the first book in a series about a group of Australian teens living through an unexpected war on their home soil. They happen to be out camping in the bush (aka rural wilderness) when an unnamed country invades. The group soon begins to fight back, staging guerrilla warfare efforts against their invaders—and they experience all of the consequences that come with that sort of violence and fear.

Why aspiring writers should read it: Many of our clients dabble in young adult literature, and while it may seem as though it should be easier to target a younger audience, it’s not so easy to write for teens without coming off as condescending. Marsden does a fantastic job of portraying teenagers in a sophisticated, non-stereotypical way, giving them very unique personalities. The main character, Ellie, who tells the story via her journal entries, is incredibly intelligent, but still has some of the insecurities that come with being a teenager. In short, this is a great novel to read if you want to know how to write well for a more youthful readership.

Amazon | Goodreads | Author Page

Autonomous, by Annalee Newitz

 

Autonomous by Analaee NewitzSummary: Jack is a patent pirate living a submarine, reverse engineering medications and doling them out to the general population as a strange rendition of Robin Hood. Eliasz is a young, hotheaded military agent trying to track down Jack after one of her reverse-engineered drugs, known as Zacuity, causes its users to literally work themselves to death. Each of these two protagonists travels with unique companions: on Jack’s team is ThreeZed, a former indentured servant turned rebel; Eliasz travels with a military robot named Paladin who is slowly, excruciatingly learning about the book’s central theme—autonomy. In and amongst this, Newitz brings her readers through a world ravaged by climate change, where most people live in the far north or under enormous air-conditioned domes. The line between human and robot is extremely blurred, and Autonomous also takes us on an in-depth exploration of such complex subjects as gender, free will, and capitalism.

Why aspiring writers should read it: Newitz juggles four main characters in one novel, with a large cast of supporting characters, and yet each of them feels unique, authentic, and likeable. She even gives us their backstories piece by piece through the novel, without hitting the reader over the head with exposition. If your novel has a large cast, this book could be a great inspiration.

Amazon | Goodreads | Author Page

Ill Will, by Dan Chaon

Ill Will | Dan Chaon | Invisible Ink EditingSummary: College-aged boys in midwestern towns keep washing up in lakes and rivers. Is collegiate binge drinking to blame, or something more sinister? Ill Will explores two crimes: these modern-day drownings, and a quadruple homicide decades ago that orphaned our protagonist, Dustin. Now as an adult, Dustin is coping with (among other things), the recent death of his wife, the alienation of his two sons, and a creepy patient who is obsessed with the drownings. The Washington Post called Ill Will the scariest novel of the year (apparently they didn’t read Cabin at the End of the World). While it does have plenty of horror to go around, there is also a deep, unrelenting sadness that hangs heavy over Chaon’s beautiful language.

Why aspiring writers should read it: This is the closest we get to a mystery novel on our list, but it’s a compelling one. Writers can learn from the way Chaon drip-feeds information and uses his multiple unreliable narrators to make the reader question their own sanity.

Amazon | Goodreads | Author Page

Borne, by Jeff Vandermeer

Borne | Jeff Vandermeer | Invisible Ink EditingSummary: Where to begin with Jeff Vandermeer’s incredibly strange and evocative novel, Borne? This is by far the most peculiar book Liam read this year, thanks primarily to the novel’s setting and premise. The book takes place years after a massive destructive force has changed Earth into a low-population wasteland, but it’s not like any post-apocalyptic world we’ve encountered before in in fiction. Vandermeer’s world is populated by such things as alcoholic sardines, children with giant wings, enormous and destructive flying bears, and the books titular creature, Borne, which is… well, you need to read the book to truly understand. Borne is a sentient creature, certainly, but it has an amorphous shape and seems to prefer its sense of taste over all other senses. Early in the novel, the protagonist, a scavenger named Rachel, finds Borne and develops an unsettling mother/child relationship with him. As time goes on, Rachel discovers disturbing aspects of Borne’s behavior, but her obsession leads them both down a very dark path.

Why aspiring writers should read it: Writing strong description isn’t easy, and it’s especially difficult when you have creatures and settings that are truly out-of-this-world. Vandermeer rises to the challenge, and any aspiring writer could learn a thing or two about how to describe the indescribable by reading this book.

Amazon | Goodreads | Author Page

Kindred, by Octavia Butler

Kindred by Octavia ButlerSummary: In Kindred, Dana, a black woman living in California in the 1970s, suddenly finds herself transported back in time to a plantation in pre-Civil War Maryland. She is only there briefly—long enough to save a little boy from drowning in a river—before she is pulled back to her current day. Then, only a few hours later, she is pulled back in time again, to save the same boy, who is now several years older. This happens again and again, until Dana is spending more time living as a slave on a plantation than as a successful writer in California. She endures intense horrors while working as a slave, and though the book is forty years old, it’s a powerful read given the current political climate. Though it’s a departure from the tentacles and vampires that typically feature in Butler’s incredible novels, it still has her signature straightforward storytelling and characters that make your heart ache.

Why aspiring writers should read it: If you want to write good Sci-Fi, then you need to read good Sci-Fi—which means you should rent, buy, or download every word written by Octavia Butler. Kindred is her highest-praised novel, and for good reason. This novel can teach you a lot—how to write historical fiction with accuracy, how to convey the first person effectively, and how to create loveable characters and put them through hell (which is an important and painful skill to learn if you want to master horror).

Amazon | Goodreads | Author Page

Less, by Andrew Sean Greer

Summary: Less is a satirical comedy-romance about a gay writer, Arthur Less, who sets out on a frivolous literary world tour, mostly as an excuse to skip the wedding of his ex-partner. Arthur Less is in the midst of turmoil as his fiftieth birthday approaches and as he tries to come to terms with his failed love life and mediocre writing career.  Part mid-life coming-of-age story, part travel fiction, Less is a unique book that paints relationships, love, and loss with a masterful hand.

Why aspiring writers should read it: In addition to being a New York Times bestseller and Notable Book of 2017, Less won the 2018 Pulitzer Prize as well as the Northern California Book Award. For anyone who wants to write a great novel, it only make sense to read books that earned such top honors. As Ursula le Guin once said, “It was Borges and Calvino who made me think, ‘Hey, look at what they’re doing! Can I do that?’”  Less does a few things extremely well. It breathes life into a remarkably lovable character, it stays light and funny while dealing with themes of depression and heartbreak, and most of all, it plays with a reflective structure that frames the narrative while it also deepens the characterization of Arthur Less and all the people he cares about.

Amazon | Goodreads | Author Page

2312, by Kim Stanley Robinson

2312 | Kim Stanley Robinson | Invisible Ink EditingSummary: It’s 2312. Mercury, Venus, Mars, and even the insides of cored-out asteroids have been transformed into incredible terraformed habitats. Swan Hong, an artist and expert terrarium designer, is pulled into a conspiracy that seems to pit the inhabitants of Earth against everyone living in space. After the Mercury colony is nearly destroyed, Swan must disentangle a mystery that threatens to jeopardize the stability of the entire solar system.

Why aspiring writers should read it: 2312 won the Nebula Award for best novel. That’s not to say every Nebula winner is solid gold. We have definitely come across some titles in this list that aren’t exactly mind-blowing (Ancillary Justice, ahem). However, 2312 stands out for a number of reasons. First of all, the book is full of interesting characters, breathtaking worlds, and sentence-level poetry. But perhaps more than that, every aspect of the near-future seems to have been considered, in terms of technology, bio-engineering, terraforming, as well as humanity’s social evolution. Through characters with physical modifications and extended age, Robinson explores ideas around the personal, interpersonal, and social impacts of enhanced longevity. Many “high concept” science fiction novels focus on one aspect of future tech and its implications for our descendants. In contrast, 2312 offers such a scope of future possibilities, it reads like a prescient glimpse into the next era for humanity.

Amazon | Goodreads | Author Page